Responsibilities

• Responsible for coordinating and executing content marketing projects, including:
• Developing tactical governance and requirement documentation.
• Content development and editing for various mediums including web, social media, email, and digital advertising.
• Prepare content for digital execution, including editing content for SEO; photography selection and preparation; placement selection; title and META tags; and coordinating upload with the web developers.
• Collaboration with peers in advertising, web development, marketing automation, community management and event marketing for project execution
• Develop proactive media relations pitches, secure placements and maintain reporter relationships over time.
• Learn the client markets, products, audience and how to apply knowledge to creative content aligned to audience and channel.
• Understand and follow project processes with the ability to execute projects with little oversight.
• Collaborate with account senior leaders and the analysts to develop and deliver performance reports that provide actionable recommendations.
• Provide regular proactive updates to supervisors and project managers on projects and responsibilities.

Requirements

• Minimum of 1 year agency or corporate communications experience required, inclusive of internship.
• A strong understanding of and experience with digital channels, AI (and other technology) and content marketing are required
• A willingness to be proactive and work effectively in an exciting and fast-paced team environment.
• Ability to apply logical thinking to problem-solving; providing practical solutions that achieve results.
• Strong written and verbal communications skills and the ability to interact with clients, vendors and co-workers.
• Effective time management skills and ability to meet deadlines.
• Must be a team player with a commitment and dedication to the agency’s success