Jr. Social Media Ads and Analytics Specialist

Harrisburg, PA (On-site)

$44K/yr – $47K/yrIntern/New GradFull time

Posted 1 day ago

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Job Summary

Own the end-to-end social media client lifecycle from strategy through reporting, driving growth by planning, executing campaigns, maintaining client relationships, and refining actions based on data.

Job Description

Responsibilities

  • Plan and Execute Social Media Marketing Strategies (About 35% of your day)
  • - Manage paid social/online media ad campaigns for clients (think Facebook Ads!)
  • - Build a unique social strategy for each client based on their target audience and business goals
  • Communicate With Clients (About 30% of your day)
  • - Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals
  • - Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate
  • Analyze Social Media Metrics and Marketing Campaign Data (About 25% of your day)
  • - Analyze campaign performance data (think Google Analytics!) and prepare monthly reports
  • - Hone your clients' social strategies and action plans based on findings from this data
  • Perform Marketing Research and Testing (About 10% of your day)

Requirements

  • A Bachelor's Degree: All majors welcome!
  • GPA: 3.4 or above
  • Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!
  • Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)
  • Strong verbal and written communication skills
  • Customer service experience (in any industry)
  • Presentation skills
  • Analytical and research skills
  • - The Job Responsibilities: What You'll Learn to Do - Plan and Execute Social Media Marketing Strategies (About 35% of your day) - Manage paid social/online media ad campaigns for clients (think Facebook Ads!) - Build a unique social strategy for each client based on their target audience and business goals - Communicate With Clients (About 30% of your day) - Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals - Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate - Analyze Social Media Metrics and Marketing Campaign Data (About 25% of your day) - Analyze campaign performance data (think Google Analytics!) and prepare monthly reports - Hone your clients' social strategies and action plans based on findings from this data - Perform Marketing Research and Testing (About 10% of your day) - Interpret demographic data, buyer behaviors, market research, and more to inform your clients' social strategies

Preferred

  • Blogging experience (a bonus!)
  • Experience managing social media or a website for an organization (a bonus!)
  • Tools/Technical Skills: Excel/Google Suite
  • Tools/Technical Skills: Google Analytics
  • Tools/Technical Skills: Basic HTML or image editing skills

Benefits

  • Comprehensive, On-the-Job Training and Career Development - Initial "career kickstart" training to learn foundational hard skills over the first few months on the job - Ongoing advanced training sessions from industry experts as you progress further in your role - Regular team Lunch-and-Lears in our on-site training amenities
  • Career Growth and Upward Progression Paths - All our Jr-level roles represent the first step on an upward promotional path within WebFX - Merit-based promotions are abundant for new team members who meet or exceed performance metrics - Regular 1-on-1 check-ins with a manager to support career growth
  • In-Person Experience Alongside Our Team of Industry Experts - This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure
WebFX logo

WebFX

3.8 Glassdoor

Since 1996, WebFX has offered clients innovative digital marketing solutions to help them drive revenue for their businesses. Our team of over 600 experts crafts strategies for mid to large-size companies across the globe. As a leader in tech-powered, expert-led SEO, web design, ecommerce, website conversion, and digital marketing services, we pride ourselves on driving traffic, converting visitors and measuring effectiveness to ultimately deliver a positive return on investment for our clients.We have an ever-expanding trophy cabinet not only for our web design, SEO and digital marketing work, but also for our company culture. In fact, we've been named the #1 Best Place to Work in PA nine years in a row.Interested in learning more about how our team can drive results for your business with digital marketing? Don't hesitate to give us a call or contact us through our website.➡️ https://www.webfx.com/lp/digital-marketing-services/?utm_source=social&utm_medium=organic&utm_campaign=linkedin-bioWant to join the team at WebFX? Check out our open positions on our website! ➡️ https://www.webfx.com/careers/?utm_source=social&utm_medium=organic&utm_campaign=linkedin-bio

Founded in 1996
Harrisburg, Pennsylvania, USA
1.2K employees (671 in marketing)
69% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
594.5K
Monthly Google Ads Budget
$584.8K
Traffic Source Mix
Search
60%
Direct
32.1%
Referral
6%
Social
1.4%
Paid
0.4%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
624 (52% of company)
Median Career Experience
7 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$6.4M
Last Raise
$6.4M
Private Equity, 4 years ago

Funding History

  • Oct 2021
    Private Equity • $6.4M

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