Account Director
EVERSANA INTOUCH
Chicago, IL (Remote)
$104K/yr - $150K/yrAgencyFull-timeSenior level8+ years exp.
6 hrs ago
Jr. Personalization Developer
San Diego, CA
Salary Not AvailableIntern/New Grad1+ years expFull time
Posted 2 months ago
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Job Summary
Own the personalization engine across touchpoints, turning audience signals into targeted experiences that lift acquisition, engagement, and cross-sell conversions.
- Personalization development: own homepage, landing pages, in-app banners, and email dynamic content with brand-compliant performance goals.
- Data & activation: manage CDP administration, unified profiles, data health, and activation workflows feeding activation channels.
- Platform governance: maintain integrations, QA, and MarTech roadmap alignment with cross-functional partners.
Job Description
Responsibilities:
- Personalization Development & Execution: Design, build, and maintain personalization integrations, placements, and experiences across customer touchpoints — including homepage modules, landing page variants, in-app banners, and email dynamic content zones, etc..
- Translate audience segments and behavioral signals into targeted content experiences that drive acquisition, engagement, and cross-sell conversion.
- Manage A/B and multivariate testing frameworks for personalized placements; document results and present findings to marketing stakeholders.
- Partner with the Creative and Segment Marketing teams to ensure personalization assets meet both brand standards and performance objectives.
- CDP Administration & Enablement: Support day-to-day configuration and management of Salesforce Data 360, including data stream setup, identity resolution, segment management, and activation workflows.
- Build and maintain unified customer profiles by connecting data from CRM, CDP (Tealium / D360), Databricks, and digital analytics platforms.
- Collaborate with Marketing Analytics and Data Engineering to ensure clean, reliable data flows into personalization platforms for segment activation.
- Assist in the development of calculated insights, engagement scores, and predictive attributes to power personalization logic.
- Monitor data health, segment refresh cadences, and activation success rates; troubleshoot issues in partnership with the data engineering team.
- Platform Integration & Technical Operations: Maintain integrations between D360 and downstream activation channels (SFMC Journey Builder, paid media platforms, web CMS).
- Document technical configurations, segment logic, and personalization rules in a centralized knowledge base to support team scalability.
- Participate in QA processes to validate personalization rendering, audience accuracy, and suppression logic before launch.
- Cross-Functional Collaboration: Contribute to sprint planning, backlog grooming, and project prioritization within the MarTech roadmap.
- Stay current on personalization best practices, D360 platform updates, and emerging martech capabilities; bring recommendations to the team.
- Bachelor's degree required.
- 1+ years of experience in marketing technology, digital marketing operations, or a related technical role.
- Hands-on experience with at least one enterprise marketing automation or personalization platform (Salesforce Marketing Cloud, Adobe Target, Optimizely, Braze, or similar).
- Foundational understanding of data concepts: customer profiles, audience segmentation, identity resolution, and data activation.
- Familiarity with HTML/CSS and at least one scripting language (JavaScript, AMPscript, or Python) for building or debugging personalization templates.
- Strong analytical mindset with the ability to interpret test results, conversion metrics, and segment performance data.
- Excellent communication skills with the ability to translate technical concepts for non-technical marketing stakeholders.
- Detail-oriented with strong organizational skills; comfortable managing multiple concurrent projects in a fast-paced environment.
- Medical, Dental, Vision, and Life Insurance
- Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
- HSA or FSA account and other voluntary benefits
- 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
- Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading
Axos Bank
About AxosBorn digital in 2000, Axos Bank (NYSE: AX) is a financial institution that believes money should work smarter for individuals, businesses, and institutions. We don't see boundaries between banking, investing, clearing, or custody—we see opportunities to connect, to unify, to reimagine what's possible. Because clients don't need multiple providers, they need Axos. One firm. Many ways forward. Banking Evolved.Member FDIC | View disclosures at axosbank.comWant to shape the future of financial services with us? Explore our open roles here: https://www.axosbank.com/careers
