US Marketing Manager | Remote | Part-Time
CrucialPoint
Los Angeles, CA (Remote)
$30/hr - $40/hrAgencyPart-timeMid level
3 hrs ago
Issues-Based Digital Campaigns Advisor
Spring, TX
Salary Not AvailableSenior Level8+ years exp
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own advocacy driven digital campaigns in B2B, shaping audience strategy and measurement across platforms while delivering concise policy storytelling under time pressure.
- Own issues based campaigns from strategy through measurement across paid social, search, video, email and web audiences.
- Lead ABM style audience mapping and stakeholder targeting to raise reach and quality for policy-focused messages.
- Collaborate with Policy, Legal and Corporate Affairs in regulated sectors to align messaging and risk across campaigns.
Job Description
Responsibilities
- 8–10 years leading issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement—in B2B contexts
- Proven marketing and brand background with demonstrated ability to translate complex, technical, or policy-heavy topics into clear, compelling brand narratives
- DC political campaign experience or experience within public affairs, issue advocacy, or policy communications
- Expertise across modern digital platforms (paid social, programmatic/display, search, video, email/marketing automation, web/SEO) and advocacy tools (e.g., grassroots mobilization, petitioning/patch-through calling platforms, legislator lookup)
- Strong command of audience strategy and segmentation: ABM, stakeholder mapping, and intent-based targeting
- Advanced analytical skills: campaign attribution, brand lift, audience reach/quality, sentiment, and funnel performance; comfort building dashboards and narratives from data
- Experience working in regulated or complex sectors (energy, industrials, infrastructure, or similar), collaborating closely with Policy, Legal, and Corporate Affairs
- Exceptional storytelling and writing skills; can craft concise, on-brand messages under time pressure
- Demonstrated agency/vendor leadership, budget management, and cross-functional influence
- B.S. degree is required
- 8–10 years leading issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement—in B2B contexts
- Proven marketing and brand background with demonstrated ability to translate complex, technical, or policy-heavy topics into clear, compelling brand narratives
- DC political campaign experience or experience within public affairs, issue advocacy, or policy communications
- Expertise across modern digital platforms (paid social, programmatic/display, search, video, email/marketing automation, web/SEO) and advocacy tools (e.g., grassroots mobilization, petitioning/patch-through calling platforms, legislator lookup)
- Strong command of audience strategy and segmentation: ABM, stakeholder mapping, and intent-based targeting
- Advanced analytical skills: campaign attribution, brand lift, audience reach/quality, sentiment, and funnel performance; comfort building dashboards and narratives from data
- Experience working in regulated or complex sectors (energy, industrials, infrastructure, or similar), collaborating closely with Policy, Legal, and Corporate Affairs
- Exceptional storytelling and writing skills; can craft concise, on-brand messages under time pressure
- Demonstrated agency/vendor leadership, budget management, and cross-functional influence
- B.S. degree is required
- Energy sector familiarity (upstream/midstream/downstream, power, renewables, low carbon solutions, carbon markets, LNG, hydrogen, etc.)
- Experience with ABM platforms (e.g., Demandbase/6sense), automation/CRM (e.g., Marketo, Pardot, Eloqua; Salesforce), social listening/monitoring (e.g.,Talkwalker/Kohros, Sprinklr), analytics/BI (e.g., GA4, Looker/Power BI/Tableau), and A/B testing tools
- Background in crisis/rapid response digital, brand reputation management, or high-scrutiny communications
- Pension Plan: Enrollment is automatic and at no cost to you. The basic benefit is a monthly annuity to be paid to you in retirement for the rest of your life
- Savings Plan: You can contribute between 6% and 20% of your pay and are encouraged to enroll right away. If you contribute at least 6% to your savings plan, the Company will contribute a 7% match
- Workplace Flexibility: We have several programs such as “Flex your Day”, providing ad-hoc flexibility around when and where you work, as well as longer-term programs such as leaves of absence and part-time work
- Comprehensive medical, dental, and vision plans
- Culture of Health: Programs and resources to support your wellbeing
- Employee Health Advisory Program: Provides confidential professional counseling for you and your family, including tools and resources promoting mental health and resiliency at no additional cost to you
- Disability Plan: Income replacement for when you cannot work due to illness or injury occurring on or off the job. Enrollment is automatic and at no cost to you
- More information on our Company’s benefits can be found at www.exxonmobilfamily.com.
- Please note benefits may be changed from time to time without notice, subject to applicable law.
ExxonMobil
The need for energy is universal. That's why ExxonMobil scientists and engineers are pioneering new research and pursuing new technologies to reduce emissions while creating more efficient fuels. We're committed to responsibly meeting the world's energy needs.We aim to achieve #netzero emissions from our operated assets by 2050 (for Scope 1 and 2 greenhouse gas emissions) and are taking a comprehensive approach to create emission-reduction roadmaps for major operated assets. Find us also on:YouTube.com/ExxonMobilFind our latest Privacy Policy at https://corporate.exxonmobil.com/Global-legal-pages/privacy-policySee our terms and conditions at https://corporate.exxonmobil.com/global-legal-pages/terms-and-conditions Find resources on our GHG emission reduction efforts here: https://corporate.exxonmobil.com/resources
