Responsibilities

• Execute integrated marketing campaigns to drive revenue and engagement.
• Lead the execution of brand, lead generation, and customer retention campaigns in collaboration with marketing, ticketing, sponsorship, and communications teams.
• Develop and manage day-to-day email marketing initiatives, including copywriting, graphic design, scheduling, testing, and deployment.
• With guidance from the Revenue Marketing Manager, build and manage paid and barter media plans, ensuring delivery of creative assets and performance tracking.
• Oversee the creation of revenue-generating content and messaging, including collateral, media assets, and signage.
• Create and implement strategic text and social marketing campaigns aimed at driving revenue growth.
• Develop and manage a calendar of digital communications to ensure consistent and timely campaign execution.
• Assist in the ideation and execution of lead-generating events and marketing tactics, identifying key customer segments and messaging strategies.
• Monitor systems and research data for sales leads and marketing trends, providing actionable insights for ongoing improvement.
• Manage digital platforms and communication channels for operational efficiency.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• Proficient in graphic design and copywriting.
• Proficient in HTML editing and CSS coding (or a desire to self-learn).
• A strong understanding of B2C marketing strategies and tools.

Preferred

• Experience with Eloqua preferred.