Responsibilities

• Develop and execute end-to-end B2C launch and adoption campaigns for mobile app experiences on iOS devices.
• Craft differentiated value propositions and narrative frameworks that communicate the unique value of Google solutions to iOS consumers.
• Partner with Product, Engineering, and UX teams to represent user insights, shape mobile roadmaps, and support alpha/beta feature testing.
• Optimize iOS consumer touchpoints (e.g., App Store optimization, in-app onboarding, engagement flows) and track performance against core KPIs.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.