Responsibilities

• Monitor analytics and metrics to gauge success of social media posts and campaigns.
• Research social media trends that relate to target audience’s interest.
• Manage a social media content calendar for various channels, planning and scheduling posts in advance.
• Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement.
• Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
• Collaborate with the marketing team to grow the company’s network and target new followers.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Collaborate with sales and marketing teams to develop social media campaigns.
• Build and manage influencer strategies that align with brand goals and product launches
• Identify, negotiate, and maintain relationships with a network of creators (macro, micro, and emerging voices)