IOPE US brand marketing ownership across product launches, brand campaigns, retail marketing, and seasonal planning.

• Responsibilities: Develop annual and seasonal brand plans in alignment with global strategy and local market goals
• Lead go-to-market strategy & execution for new product launches and hero franchise support
• Analyze market trends, competitive landscape, and consumer insights to identify growth opportunities
• Lead channel-specific marketing strategies across key retail partners and platforms (online and in-store)
• Develop retailer marketing plans, including launches, tentpoles, promotions, sampling, and merchandising initiatives
• Serve as the primary marketing point of contact for retailer teams, managing timelines, asset delivery, and execution
• Coordinate with Sales and Retail partners to ensure alignment on product storytelling, brand priorities, and commercial objectives
• Support Digital team as needed to ensure optimal brand and produce representation on e-commerce sites
• Own brand-led campaign strategy and execution across retail, e-commerce, and owned brand touchpoints (excluding social, PR, and influencer execution)
• Partner with Integrated Communications, Creative, and Digital teams to bring campaigns to life across all channels

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5–7+ years of brand marketing experience, ideally in the beauty, skincare, or consumer goods industry
• Proven experience leading campaigns from strategy through execution
• Strong analytical and project management skills with attention to detail
• Clear communicator and natural collaborator across departments and cultures
• Ability to manage multiple priorities in a fast-paced environment
• Passion for skincare and beauty

Preferred

• Experience working with or within global/Korean beauty brands
• Strong understanding of U.S. retail landscape (Sephora, Ulta, Amazon, etc.)
• Experience leading day-to-day retailer relationships
• Comfort using performance and consumer data to inform decisions
• Proficiency in Korean is a plus, but not required

Benefits

• Medical, Dental, and Vision Insurance
• HSA Employer Contributions and FSA Options
• 401k Participation with company matching.
• Discount on all APUS Brands Products
• Gratis Program - Gift box with top selling products, twice a year
• Paid Maternity Leave
• Short Term and Long Term Disability Insurance
• Paid Time Off: Vacation / Personal days / Sick days
• Company offered Mental Counseling for all employees
• Office-closed holidays and floating holidays