Responsibilities

• Campaign Management: Assist in planning, execution, and optimization of CRM campaigns across multiple channels, including email, SMS, and possibly social media.
• Data Analysis: Analyze customer data (retail, web, and overall business) to identify trends and insights, segment audiences, and develop targeted marketing strategies. Use data to create reports that measure the effectiveness of campaigns and suggest areas for improvement.
• Content Creation: Collaborate with the content, design, and marketing teams to develop engaging and personalized content for CRM campaigns. Ensure all communications are on-brand and resonate with our target audience.
• Testing: Participate in the design and execution of tests to refine messaging, design, and strategy. Use findings to make data-driven recommendations for future campaigns.
• Customer Insights: Gather and interpret customer feedback and reviews from various channels (including but not limited to surveys) to understand their needs and preferences. Work with the team to implement strategies that enhance the customer experience.
• Cross-Functional Collaboration: Work closely with other departments, including sales, ecommerce, digital acquisition, marketing, customer service, corporate, and product development, to align CRM initiatives with overall business goals.
• Administrative Support: Provide day-to-day administrative support to the Ecommerce Manager, including scheduling, project management, and coordinating meetings.
• Reporting: Record, analyze and interpret all relevant CRM data (emailing, SMS, mobile notifications, etc.) to internal stake holders according to set timelines (weekly, monthly, etc.).
• This role reports directly to the US Ecommerce Manager and collaborates with the US Ecommerce team to contribute to the growth of online sales.