Responsibilities

• Create and maintain QR codes for campaigns, print materials, events and other marketing needs across all business units.
• Assist with updates to midmark.com pages, including content, calls to action, links, imagery coordination and basic quality-assurance checks.
• Create and manage UTM parameters and campaign-tracking documentation to support consistent measurement across paid, email, social, web and other digital channels.
• Support digital campaign setup and execution by coordinating content, tracking requirements, and email marketing with internal marketing teammates.
• Assist with SEO, generative engine optimization (GEO) and keyword research, including identifying content opportunities and organizing findings for the marketing team.
• Conduct high-level competitor and market research on digital experiences, search visibility, content, campaigns and conversion approaches; summarize key findings and recommendations.
• Pull, clean, organize and maintain data sets from digital analytics and marketing platforms, including Google Analytics, marketing automation tools and Microsoft Excel.
• Assist with ad hoc reports, charts and presentation materials that communicate website, campaign and audience performance.
• Help with website testing and troubleshooting by documenting issues, validating page updates and helping improve the site experience.
• Learn and apply new digital marketing trends, analytics and reporting tools to support team priorities and special projects.

Requirements

• Currently pursuing a Bachelor’s degree in Marketing, Communication/Digital Design, Finance, or a related field.
• Quickly develops and applies knowledge of processes and procedures.
• Communicates clearly and effectively and builds positive working relationships.
• Demonstrates proficiency with Microsoft Excel, Word, PowerPoint, and internet-based tools.
• Demonstrates strong attention to detail, accuracy, and accountability.
• Works independently, uses logical reasoning, and effectively resolves day-to-day issues.
• Demonstrates a strong work ethic, prioritizes effectively, and consistently meets deadlines.
• Demonstrates reliability and dependability while maintaining consistent attendance.