Responsibilities

• Develop and lead international marketing strategies that support league priorities and drive fan growth, engagement, and brand affinity across key global markets.
• Partner with regional marketing teams to ensure local market needs, consumer insights, and business priorities are reflected in global planning and campaign development.
• Lead the development of integrated marketing campaigns, ensuring alignment between global objectives and local market activation.
• Collaborate with regional teams to adapt and optimize global marketing programs for local audiences while maintaining brand consistency.
• Leverage consumer research, audience insights, market intelligence, and performance data to inform marketing strategies and identify opportunities for growth.
• Partner with teams across Global Fan Marketing, Content, Media, Digital, Partnerships, Events and Analytics to develop coordinated marketing plans and fan experiences.
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• Establish campaign objectives, KPIs, and measurement frameworks, providing regular performance reporting and recommendations for optimization.
• Support annual planning processes, including strategic planning, budgeting, and resource allocation across international markets.
• Build strong relationships with regional stakeholders and maintain a deep understanding of market dynamics, fan behaviors, and cultural trends.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, International Business, or a related field preferred.
• 8+ years of experience in marketing, brand strategy, international marketing, growth strategy, or related disciplines.
• Experience working across multiple international markets and developing marketing programs for global audiences.
• Sports, entertainment, media, technology, or consumer-facing brand experience preferred.
• Experience developing and executing integrated marketing campaigns across multiple markets and audience segments.
• Strong understanding of international marketing, consumer behavior, cultural nuances, and market dynamics.
• Proven ability to translate insights and data into actionable marketing strategies and recommendations.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Experience influencing and collaborating across cross-functional teams and stakeholders.
• Excellent communication, presentation, and storytelling skills.

Preferred

• Passion for basketball and understanding of the NBA's global fan base is highly preferred