International Apparel Brand Manager – North America & Japan

New York City, NY (Unknown)

$80K/yr – $100K/yrMid Level3+ years expFull time

Posted 3 weeks ago

Job Summary

Own and drive brand strategy, market expansion, and growth initiatives across US-Japan markets, with a focus on brand management, digital marketing, brand communication, and PR, while overseeing e-commerce and wholesale operations.

Lead expansion of Japanese brands in North America and US brands in Japan
Oversee U.S. e-commerce and wholesale activities and shape go-to-market partnerships

Job Description

Responsibilities

Brand Strategy & Business Development Support the expansion of Japanese brands in the U.S. market. Support the expansion of U.S. brands in the Japanese market. Support business growth initiatives and monitor key business and marketing performance metrics. Conduct market research and competitive analysis. Develop brand positioning recommendations and contribute to sales and go-to-market strategies. Identify and pursue business development opportunities, including the introduction of new brands. Oversee U.S. e-commerce business activities. Support and manage U.S. wholesale business operations.
Digital Marketing Develop and manage marketing initiatives through Shopify platforms and recommend website improvements to support business growth. Plan and coordinate product launches. Develop and execute social media strategies, including Instagram. Analyze marketing KPIs and e-commerce sales performance to identify opportunities for improvement. Coordinate with SEO, advertising, and digital marketing partners.
Brand Communication Serve as the primary liaison among Japanese brand partners, headquarters in Japan, and U.S. stakeholders. Build and maintain relationships with brand owners and partners. Coordinate merchandising plans and partner alignment in support of product launches.
Marketing & PR Manage PR initiatives and brand communications to increase brand awareness. Plan and execute influencer marketing programs. Organize and manage pop-up events, trade shows, and other industry events. Manage relationships with media partners and agencies.

Requirements

Three (3) or more years of brand management, marketing, or business development experience within the apparel or fashion industry.
Experience using Shopify and e-commerce analytics to support marketing and business growth.
Experience developing and executing social media marketing initiatives.
Business-level proficiency in both English and Japanese, including written and verbal communication.
Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
Excellent communication and relationship-building skills.
Experience working with multiple stakeholders across international markets.
Experience with wholesale, retail, or e-commerce business models.

Preferred

Experience expanding Japanese brands in the U.S. market and/or U.S. brands in Japan.
Established relationships within the New York City fashion industry.PR and advertising management experience.
Knowledge of SEO and digital advertising.
Experience managing fashion trade shows and pop-up activations, or other industry events.
Experience launching and operating apparel or lifestyle brands.
Business development experience within the fashion industry.

Benefits

KOWA is committed to investing in our employees—the driving force behind our mission and success—by offering a comprehensive suite of competitive compensation and benefits. We prioritize work-life balance, ensuring you not only thrive in your career but also have the support, time, and resources to lead a happy, healthy life.
Medical, Dental, and Vision
Insurance options for Employee Assistance Programs, Basic Life Insurance, Short/Long Term Disability and more.
401(k) with a company match
Vacation, Sick Leave, and Paid Holidays
Commuter Benefits Reimbursement
Education Assistance

Salaries

Posted range

$80K/yr – $100K/yr

Taken straight from the job posting.

The middle of this range ($90K) is 8% below the median base salary for Brand Manager roles in the United States ($98K).

Brand Manager median pay in the United States

$100K/yr

Most pay falls between $83K and $115K. Based on 161 salaries.

See all Brand Manager salaries See more Brand Manager jobs

See all Kowa American Corp salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.