Responsibilities

• Own Gen Z consumer research across shopping behavior, food culture, and media habits, then synthesize insights into clear growth opportunities
• Define a sharp “Why We Win With Gen Z” brand framework rooted in La Brea Bakery’s product, heritage, and points of difference
• Identify the highest value Gen Z occasions and consumption moments that unlock incremental demand
• Turn strategy into practical playbooks across retail, foodservice, packaging, social, and partnerships
• Build executive ready storytelling and present clear recommendations to senior leadership
• The intern will act as a junior brand strategist supporting La Brea Bakery’s 2026 growth agenda. This role will lead a capstone project to define a clear “Why We Win With Gen Z” strategy, translating consumer insights into actionable recommendations across retail, foodservice, packaging, and digital marketing. The intern will partner closely with Marketing, Sales, and Innovation and present findings to senior leadership at the end of the program.
• Potential Projects The intern will act as a junior brand strategist supporting La Brea Bakery’s 2026 growth agenda. This role will lead a capstone project to define a clear “Why We Win With Gen Z” strategy, translating consumer insights into actionable recommendations across retail, foodservice, packaging, and digital marketing. The intern will partner closely with Marketing, Sales, and Innovation and present findings to senior leadership at the end of the program.