Responsibilities

• Content & SEO Support: Assist in creating, optimizing, and scheduling digital content (e.g., product descriptions, blog posts, landing page copy) to improve organic search rankings and drive traffic to all three websites.
• eCommerce Optimization: Monitor and update product listings, pricing, and promotions to ensure accuracy and drive online sales conversion.
• Used Equipment Marketing: Support the digital strategy for listing the large volume of used equipment, ensuring clear differentiation and accurate representation of fleet.
• Digital Analytics: Track and report on key website performance metrics (e.g., traffic, conversion rates, click-through rates) for all three domains using analytics tools.

Requirements

• Must be actively working towards a Bachelor’s or Master’s degree in a related field
• GPA of 3.0 or higher
• Digital Marketing Acumen: Foundational knowledge of digital marketing principles, including SEO, SEM, and content strategy.
• Data Proficiency: Comfortable with web analytics platforms (e.g., Google Analytics) to pull data, generate reports, and translate metrics into actionable insights.
• Communication & Writing: Excellent verbal and written communication skills with the ability to write clear, compelling, and brand-consistent marketing copy.
• Technical Aptitude: Familiarity with eCommerce platforms (e.g., Shopify, Magento)
• Attention to Detail: Meticulous approach to managing large volumes of product data and ensuring consistency across all platforms.

Benefits

• Competitive compensation
• Flexible work arrangement.
• Company paid holidays (5 hours).
• Fitness Center on-site plus wellness challenges.
• Company sponsored events (annual family gatherings, food truck nights and more).
• Volunteering and local charity initiatives that help you nurture and grow the local community.
• Opportunities for career and professional development.