Lead interactive gaming marketing for PlayLive! Casino, directing CRM/retention, campaigns, and cross-property marketing to drive revenue.

• Own and oversee all PlayLive! CRM/retention marketing and campaign execution.
• Must have 2+ years in online gaming or related field and be able to obtain a gaming license.
• Standout: Cross-team collaboration with marketing, compliance, and customer service to optimize campaigns.

Responsibilities

• Supervises the Interactive Gaming Marketing Coordinator and helps direct and support the Interactive Gaming VIP Coordinator
• Manages all marketing strategies for CRM and retention activities
• Oversees and implements all PlayLive! onsite, email, and cross-property marketing
• Directs and/or executes all marketing campaigns, ensuring accuracy of campaign builds, proofing of copy, and timely/accurate submissions to the Pennsylvania Gaming Control Board
• Completes monthly Responsible Gaming checkpoints as required by the Pennsylvania Gaming Control Board
• Works closely with Graphic Designer to guide brand look and creative elements as well as email templates and ad-hoc promotional messages to PlayLive! customers
• Works to ensure proper PlayLive! KPIs are tracked and compiled to analyze historical trends, marketing campaign success, and guide overall strategy
• Performs all required ad-hoc analysis and works with corporate support teams to build dashboards, proformas and postformas to provide direction for all site operations and marketing strategy
• Leads all PlayLive! device (desktop, Android, iOS) audits/testing to ensure
• Continuous improvement of user experience and the user journey
• Marketing programs compliance and accuracy
• Ensures game stability/accessibility in conjunction with marketing efforts
• Drives platform provider toward development list completion and identifies priorities on bug list and dev list
• Keeps customer service teams informed on upcoming promotions and marketing efforts and help troubleshoot any escalated customer concerns
• Leads all new content launches in conjunction with platform provider and ensures marketing support to maximize revenue
• Manages all Customer Service PlayLive! communications inclusive of marketing programing, operational issues, compliance, etc.
• Manage social media marketing campaigns, customer engagement and metrics
• Monitors campaigns to improve efficiency and ROI throughout the customer lifecycle
• Track and update data segmentation and business unit KPIs
• Supports VIP segmentation and assists in developing a comprehensive marketing plan to increase revenue and streamline the Interactive Gaming VIP Coordinator’s day-to-day

Requirements

• Two (2+) years’ experience in online social, online real-money or brick and mortar gaming preferred
• A 4-year degree in Marketing, Hospitality, Business or Finance (or equivalent work experience)
• Must be able to obtain and maintain a valid gaming license as determined by the Pennsylvania Gaming Control Board for the position
• Ability to work extended hours across all shifts in a 24/7 work environment
• This job may be considered for remote (telecommuting) work

Nice To Have

• Knowledge/expert user of iSight, Acoustic and/or Prismic a plus
• High proficiency in utilizing marketing tools and executing marketing strategy
• Proven expertise in data manipulation, analysis, and management
• Ability to effectively prioritize and execute tasks in a high-pressure environment
• Ability for innovative thinking

Benefits

• Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
• Generous retirement savings options are available.
• Free uniforms
• Free parking
• Discounted meals
• Service and Attendance bonuses
• Tuition reimbursement
• Discounts on hotels, theme parks, travel, and more!