Responsibilities

• Partner with the SVP of Intelligence to design and execute insight-driven learning agendas that define business opportunities and fuel client growth
• Contribute to the evolution of BarkleyOKRP’s consumer research processes, frameworks, and best practices
• Champion insight integration across Strategy, Creative, Media, and Client Experience teams
• Provide mentorship and guidance to junior Intelligence team members
• Lead primary quantitative research initiatives from design through analysis and activation
• Design and execute advanced analytical approaches including factor analysis, cluster analysis/segmentation, choice-based modeling (CBC, ACBC), regression modeling, and MaxDiff methodologies
• Translate statistical outputs into meaningful strategic narratives and business implications
• Direct the creation of surveys, screeners, discussion guides, dashboards, data visualizations, and actionable deliverables
• Collaborate with Strategy, Creative, Media, and Client Experience teams throughout the insight-gathering process
• Ensure insights are clearly connected to briefs, creative development, communications planning, and innovation strategies