Responsibilities

• Serve as day-to-day client lead, ensuring timely and effective responses to client needs and requests.
• Develop and present comprehensive media recommendations encompassing both tactical activations and high-impact, custom solutions to achieve client goals.
• Oversee end-to-end campaign execution—from trafficking and creative delivery through reporting and optimization—ensuring quality control, accuracy, and adherence to deadlines.
• Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives.
• Lead campaign performance analysis, providing actionable insights and optimization strategies based on data and key performance indicators (KPIs).
• Maintain a full understanding of ongoing projects across planning, digital, and investment teams to ensure strategic alignment.
• Guide, mentor, and develop junior team members—setting clear expectations, prioritizing work, ensuring quality standards, and fostering professional growth.
• Collaborate on project timelines and coordinate cross-functional inputs to meet delivery milestones.
• Support junior staff in developing clear and strategic RFPs, ensuring proposals from media partners are innovative, best-in-class, and aligned with client objectives.
• Contribute to Ptarmigan Media’s thought leadership and new business development initiatives.