Integrated Media Specialist

Port Huron, MI (Hybrid)

$50K/yr – $65K/yrSenior Level3+ years expFull time

Posted 7 days ago

Job Summary

Own and manage a full-cycle B2B sales process from initial outreach to closing, while developing a data-driven, multi-channel prospecting cadence and collaborating with internal teams to drive renewals and growth.

Job Description

Responsibilities

  • Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline.
  • Manage and grow a territory by balancing new business development, client retention, and account expansion.
  • Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.
  • Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.
  • Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.
  • Partner with internal account management, creative, and strategy teams to support strong client outcomes.
  • Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.

Requirements

  • 3+ years of B2B sales experience with success in new business development, account growth, or business development roles (experience level may vary by market and role level; Recruiter to update).
  • Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.
  • Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
  • Experience using CRM and sales tools with disciplined pipeline management and follow-up.
  • Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).
  • Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders, influencing decisions through clear data-driven recommendations.
  • Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity.
  • Valid driver’s license and vehicle insurance

Benefits

  • We believe high performance should be recognized and supported through compensation, development, and real opportunity to grow your skills.
  • - Competitive base salary + Uncapped commission opportunity
  • - 401(k) with company match
  • - Career progression opportunities
  • - Flexibility and autonomy in a hybrid/remote work environment
  • - High-performance culture with recognition, incentives
  • - Comprehensive health, dental & vision coverage options and more
  • - Unlimited MTO time off, including paid holidays
  • - Structured onboarding to get you ramped fast
  • - Ongoing coaching from experienced leaders
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USA TODAY Co.

3.3 Glassdoor

USA TODAY reflects the pulse of the nation with original, on-the-ground reporting centered on diverse perspectives. Its newsroom of journalists is dedicated to bringing clarity to the news of the day by inspiring conversation and reflection.Keep up with the news wherever you are by using the USA TODAY app or visiting www.usatoday.com.

Founded in 1982
McLean, Virginia, USA
2.9K employees (977 in marketing)
47% recommend to a friend
35% CEO approval

Salaries

Posted range

$50K/yr – $65K/yr

Taken straight from the job posting.

See all USA TODAY Co. salaries

Marketing Team

Marketing Team Size
763 (26% of company)
Marketing Roles Posted (Last 30 Days)
7

Traffic Signals

Monthly Visitors
134.6M
Monthly Google Ads Budget
$10.9K
Traffic Source Mix
Search
42.7%
Direct
48.9%
Referral
5.2%
Social
2.6%
Paid
0.4%

Headcount Trend

Current headcount: ~2.6K

Recent News

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Integrated Media Specialist

USA TODAY Co. · Port Huron, MI · Hybrid