Responsibilities

• Research, develop, and plan media for specific clients
• Possess and maintain an understanding of media planning and buying across mediums – including television (national and spot), radio, print, digital, programmatic, mobile and social media
• Present media plans to internal and client audiences
• Gather, organize and present competitive research and spending data
• Demonstrate strong problem-solving abilities and foster innovative solutions
• Work closely with research and account service team members to frame and participate in strategy development, set goals and participate in the measurement process
• Negotiate best possible rates, special parameters, value-added sponsorships and promotions and justify all media recommendations
• Take a lead position in the campaign review process – leading teams to better performing work
• Manage and oversee campaign execution/optimizations across self service channels such as Meta, LinkedIn, Pinterest, X, The Trade Desk and others
• Manage Optimization Specialists to ensure work quality and foster strong relationships and career growth