Integrated media planning across traditional and digital channels, aligned with client objectives and landscape, with measurable outcomes through clear briefs and investment frameworks.

• Integrated Media Planning and Strategy Development: Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels, align with client objectives and campaign goals, and collaborate with Activation Specialist teams to ensure cohesion.
• Vendor & Campaign Management: Support RFPs and vendor evaluations, provide input on negotiations and opportunities, ensure activation follows measurement strategies, and monitor launches and pacing to optimize performance.
• Research and Insights: Conduct audience, competitive, and market analyses to inform the plan, develop POVs, and stay ahead of media landscape shifts.