Responsibilities

• Develop strategic, cross-channel media recommendations based on client objectives, audience insights, cultural behaviors, competitive intelligence, historical performance and syndicated research.
• Understand the roles of paid, owned and earned media and contribute media and audience perspectives to broader communication planning.
• Recommend appropriate audiences, channels, partners, KPIs, budget allocations and activation approaches.
• Collaborate with Strategy, Creative and Account teams to connect media thinking with the broader campaign idea and consumer journey.
• Participate in ideation and actively bring forward media-led opportunities that can strengthen the campaign.
• Stay curious about emerging platforms, consumer behaviors, cultural trends and changes in the media landscape.
• Proactively identify new media partners, technologies, targeting opportunities, content integrations and custom programs.
• Build relationships with media partners and bring relevant opportunities back to the broader team.
• Share trends, insights and examples that can inspire new thinking across Media and other disciplines.
• Manage campaign execution from plan approval through launch, including media authorizations/IOs, trafficking coordination, partner communication and campaign delivery.

Requirements

• Minimum of 2 years of experience in media planning, including campaign strategy, media research, and performance analysis
• Curious and proactive.
• Resourceful and solutions-oriented.
• Accountable.
• Analytical.
• A storyteller.
• Collaborative.
• Nimble.

Benefits

• WHAT WE’RE LOOKING FOR
• WHAT’S IT LIKE WORKING AT INTERTREND:
• Pay Range $70,000-$80,000