Integrated Media Planner

Plano, TX (On-site)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 17 hrs ago

Job Description

Responsibilities

  • Develop strategic, cross-channel media recommendations based on client objectives, audience insights, cultural behaviors, competitive intelligence, historical performance and syndicated research.
  • Understand the roles of paid, owned and earned media and contribute media and audience perspectives to broader communication planning.
  • Recommend appropriate audiences, channels, partners, KPIs, budget allocations and activation approaches.
  • Collaborate with Strategy, Creative and Account teams to connect media thinking with the broader campaign idea and consumer journey.
  • Participate in ideation and actively bring forward media-led opportunities that can strengthen the campaign.
  • Stay curious about emerging platforms, consumer behaviors, cultural trends and changes in the media landscape.
  • Proactively identify new media partners, technologies, targeting opportunities, content integrations and custom programs.
  • Build relationships with media partners and bring relevant opportunities back to the broader team.
  • Share trends, insights and examples that can inspire new thinking across Media and other disciplines.
  • Manage campaign execution from plan approval through launch, including media authorizations/IOs, trafficking coordination, partner communication and campaign delivery.

Requirements

  • Minimum of 2 years of experience in media planning, including campaign strategy, media research, and performance analysis
  • Curious and proactive.
  • Resourceful and solutions-oriented.
  • Accountable.
  • Analytical.
  • A storyteller.
  • Collaborative.
  • Nimble.

Benefits

  • WHAT WE’RE LOOKING FOR
  • WHAT’S IT LIKE WORKING AT INTERTREND:
  • Pay Range $70,000-$80,000

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

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Integrated Media Planner

Intertrend · Plano, TX · On-site