Marketing Manager, SaaS
Xplor Technologies
Salt Lake City, UT (Remote)
$95K/yr - $115K/yrIn-houseFull-timeSenior level5+ years exp.
7 hrs ago
Integrated Media Coordinator
Cleveland, OH (Hybrid)
Salary Not AvailableEntry Level2+ years expOther
Posted 6 months ago
Job Summary
Drive hands-on paid media activation across major channels to optimize client ROI and budget efficiency.
- Must-have: 1–2 years in media buying/planning with proficiency in Meta/Google advertising and Campaign Manager 360.
- Standout: DSPs, retail media networks (Amazon/Walmart), and agency buying tools like Strata/Advantage.
Job Description
Responsibilities
- Support the "hands-on-keyboard" activation across all major digital channels, including Paid Social (Meta, LinkedIn, TikTok, et al.), Programmatic (Display, Video, CTV/OTT, Audio, et al.), and Paid Search (Google, Bing).
- Develop deep technical proficiency in Demand Side Platforms (DSPs), social ad managers, and emerging retail media networks (e.g., Amazon, Walmart Connect).
- Conduct daily pacing checks to ensure client budgets are being spent efficiently and campaigns are hitting their defined KPIs.
- Assist in the RFP process by organizing vendor proposals and maintaining strong relationships with our media partners.
- Collaborate with internal stakeholders to develop learning agendas and test plans (A/B testing) that drive innovation across all paid channels.
- Aggregate data from various platforms to build performance reports that tell a compelling story about client ROI.
- Actively manage and optimize campaigns daily: adjusting bids, audiences, and creative headlines to maximize performance and hit strict KPI/ROI objectives.
- Manage campaign reconciliation and billing.
- Stay at the forefront of the industry by integrating emerging trends into daily workflows.
- Acts as steward of client budgets, with impeccable professional standards.
Requirements
- 1-2 years of experience in media buying or planning preferred
- Proficiency in all Microsoft Office programs
- Strong research, analytical, mathematical and negotiating skills
- Experience/expertise in buying platforms like Meta, Google, LinkedIn, and Campaign Manager 360 a plus
- Experience/expertise of web analytics and marketing tech tools, including Google Analytics 4 a plus
- Experience with SBMS, Strata, Advantage Media and/or similar agency buying tools a plus
- Experience with Strata, Advantage Media and/or similar agency buying tools a plus
- Digital platform certifications a plus
Preferred
- Experience/expertise in buying platforms like Meta, Google, LinkedIn, and Campaign Manager 360 a plus
- Experience/expertise of web analytics and marketing tech tools, including Google Analytics 4 a plus
- Experience with SBMS, Strata, Advantage Media and/or similar agency buying tools a plus
- Digital platform certifications a plus
The Adcom Group, Inc.
The Adcom Group transforms brands through data-driven campaigns that deliver measurable growth. Our 140+ strategists, creatives, and analysts develop comprehensive marketing programs that span digital advertising, merchandising, content creation, performance optimization, and more, to transform marketing spend into profitable returns.What sets us apart is our integrated approach that connects every touchpoint in your customer journey. We combine creative storytelling with rigorous analytics, ensuring campaigns work seamlessly across channels to drive both engagement and bottom-line impact. Whether launching new products, expanding market share, or maximizing the value of existing customers, we create cohesive marketing solutions tailored to your specific growth goals.Founded in 1989 in Cleveland's vibrant Flats district, we've maintained our entrepreneurial spirit while scaling our expertise. From our roots as a creative startup to becoming a full-service growth partner, we've consistently invested in emerging talent and cutting-edge technology to stay ahead of industry shifts.Ready to accelerate your growth? Let's build something remarkable together.
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