Responsibilities

• CONTENT PLANNING & COMMUNICATIONS (35% of time)
• Manage an integrated marketing editorial calendar aligned with priorities from content, membership, and lifelong learning teams.
• Lead cross-functional ideation and translate organizational priorities into actionable marketing plans and content.
• Write and edit audience-focused content for email, web, social, and other channels as needed,
• Develop messaging that reflects the Twin Cities PBS brand, voice, and audience needs.
• Support content development for campaigns, programming, events, and organizational initiatives.
• Create internal and external reports and presentations.
• Support media relations efforts by developing promotional messaging, pitches, and supporting materials.
• Support executive communications and organizational messaging as needed.
• CAMPAIGN DEVELOPMENT (30% of time)

Requirements

• Bachelor's degree in marketing, communications, journalism, or related field, or equivalent professional experience.
• 5 years of experience in marketing, communications, content marketing, or integrated campaign development.
• Demonstrated experience developing and executing multi-channel marketing campaigns.
• Strong writing and editing skills with the ability to adapt messaging for different audiences and channels.
• Experience developing content and communications for digital audiences, including email and web.
• Experience with paid digital advertising platforms and campaign optimization.
• Experience using marketing analytics and performance data to inform decision-making.
• Strong project management skills and the ability to manage multiple priorities and deadlines.
• Excellent collaboration and communication skills.

Preferred

• Experience working in a nonprofit, public media, or other mission-driven organization.
• Experience with CMS platforms, email marketing systems, and marketing automation tools.
• Experience managing or supporting paid digital campaigns, including Google Ads and Meta Ads Manager.
• Familiarity with Google Analytics and other marketing analytics and reporting tools.
• Experience with audience segmentation, targeting, and customer journey planning.
• Strong organizational and time management skills. Able to multitask in a fast-paced, time-sensitive production environment.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to work collaboratively and communicate effectively with all team members.
• Commitment to advancing Inclusion, Diversity, Equity and Accessibility (IDEA) priorities within the organization.