Integrated Marketing Specialist

Drive integrated marketing campaigns across channels, coordinating assets and timelines to boost reach and conversions.

Responsibilities

• Facilitate the planning and execution of successful marketing campaigns across multiple channels
• Coordinate the development and delivery of key marketing assets (email, SMS, digital banners, print, etc.)
• Manage campaign timelines, workflows, and cross-functional dependencies to ensure on-time delivery
• Assist with interpretation of customers’ behavior and collaborate on creative ways to increase reach and sales
• Maintain tracking systems, planning calendars, and reporting to ensure visibility and alignment across teams
• Collaborate cross-functionally to ensure campaigns are cohesive, on-brand, and aligned to strategic priorities on an ongoing basis
• Partner with analytics and marketing channels to track performance, KPIs, and surface key insights to inform optimizations and future planning
• Identify opportunities to improve reach, engagement, and conversion through testing and optimization
• Effectively communicate campaign updates, timelines, and key messages across teams
• Support end-to-end execution from concept through launch
• Manage multiple priorities in a fast-paced, deadline-driven environment
• Support ad hoc initiatives and projects as needed

Requirements

• 2-5 years of professional experience in marketing or related role; animal health industry a plus
• Proficiency with Microsoft Office programs; experience with project management platforms (ie, Asana, Jira) a plus
• Comfortable working independently as well as within a group
• Demonstrated experience with collaborative project management
• Highly organized with excellent time management skills
• Self-motivated; able to work multiple projects simultaneously and thrive in a fast-paced environment
• Strong written and verbal communication skills
• Strong analytical skills with excellent attention to detail
• Ability to occasionally travel (including weekend days) as needed for the company

Benefits

• 401k savings & company match
• Paid time off
• Paid holidays
• Maternity leave
• Parental leave
• Military leave
• Other leaves of absence
• Health, dental, and vision benefits
• Health savings accounts
• Flexible spending accounts
• Life & disability benefits
• Identity theft protection
• Pet insurance
• Certain positions may include eligibility for a short-term incentive plan