Own the segment marketing roadmap and drive market penetration through a defined Route-to-Market and COE pilot initiatives.

• Segment Strategy & RTM: Own the strategic marketing roadmap for the segment. Define the Route-to-Market strategy, identify growth opportunities, and partner with COE experts to pilot new initiatives to drive market penetration.
• Strategic Conduit & Advocacy: Serve as the primary Point of Contact (POC) into integrated marketing plans for Sales, GTM, and Product Marketing (PMM). Act as the "voice of the segment" to ensure corporate narratives align with field realities.
• Portfolio & Account Strategy: Partner with cross-functional teams to develop "buying committee" strategies and persona-based journeys. Ensure that the marketing mix addresses the unique lifecycle needs of the segment.
• Cross-Functional Interlock (COEs): Lead the translation of segment needs into actionable briefs for the Centers of Excellence (COEs), including Content, Paid Media, Email, and Events. You are responsible for ensuring cohesive execution across these disparate teams.
• GTM & Sales Partnership: Drive the feedback loop between Marketing and Sales. Partner with Sales Operations and GTM to enable teams for regional drive, attendance, and pipeline acceleration.
• KPI Ownership & Funnel Health: Accountable for segment-specific performance metrics, including MQA (Marketing Qualified Accounts), Pipe Contribution, and Conversion Rates. Leverage deep analytical insights to pivot strategy and optimize the funnel.

• Experience: 10+ years of experience in Integrated Marketing, Campaign Strategy, or Segment Management within a B2B technology environment.
• Matrix Leadership: Proven ability to navigate highly matrixed, global organizations and influence stakeholders at the executive level without direct authority.
• Strategic Vision: Experience building programs from the ground up, with a focus on operational diagnosis—knowing "how the pipes work" from lead capture to revenue.
• Analytical Rigor: Strong data mindset; comfortable using CRM and analytics platforms to report on complex datasets and drive data-backed decision-making.
• Agility: Ability to thrive in a "start-up style" environment where processes are still being defined, demonstrating high adaptability and a bias for action.
• Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

• MBA preferred