Responsibilities

• Participates in the planning, development and implementation of strategic, corporate marketing programs and/or projects that support Auto Club Group (ACG) marketing goals and objectives.
• Collaborates with key stakeholders, staff and vendors, as appropriate to develop/document marketing or project plans. May utilize statistical procedures and complex analysis tools to measure and analyze results. Recommends new or enhanced strategies and tactics based on results as appropriate.
• Develops and maintains effective working relationships with internal partner work groups (e.g., product lines and business areas) and vendors, as appropriate, within a diverse product and in a cross-functional environment. Works in cooperation with internal or external resources to ensure the accuracy and timeliness of campaign or report rollout. Identifies any potential operational issues and possible solutions.
• Maintains and applies current and emerging marketing knowledge for assigned area(s) of expertise. Ensures compliance with applicable marketing related laws, regulations, company policies and guidelines.

Requirements

• Bachelor’s Degree in Marketing, Advertising, Business Administration or a related field, or commensurate job experience.
• Experience:
• - Performing data modeling or data mining
• - Service industry
• - Identifying, analyzing and resolving moderately complex business problems
• - Prioritizing and managing multiple, diverse projects in a fast-paced environment
• Knowledge and Skills:
• - Analyzing, summarizing and communicating marketing results, trends and recommendations
• - Meeting deadlines for complex projects
• - Organization and planning
• - moderately complex statistics (e.g. significance testing, sample size determination, confidence intervals, market segmentation)
• - External marketing data sources (e.g., commercially available data bases and lists)
• - Marketing related laws and regulations
• - Demographics and consumer-related information
• - Direct marketing program execution
• - Advanced marketing principles and applications
• - Primary and secondary research sources
• - Market share data sources (e.g. A.M. Best’s Market Share Reports)
• - Working effectively in a cross-functional environment.
• - Manipulating customer database to extract pertinent market data

Nice To Have

• Master’s Degree in Marketing, Advertising, Business Administration or related field
• Experience in Insurance or Financial Services
• Marketing experience in a multiple, diverse product environment.
• Experience in documenting annual marketing plans
• extracting marketing data warehouse information and preparing reports
• developing and implementing effective, innovative marketing programs and campaigns

Benefits

• Excellent and comprehensive benefits packages are just another reason to work for the Auto Club Group. Benefits include:
• 401k Match
• Medical
• Dental
• Vision
• PTO
• Paid Holidays
• Tuition Reimbursement
• ACG Flex Work policy subject to change