Responsibilities

• Own go-to-market (GTM) planning and execution for new product launches, seasonal campaigns, partnerships, promotions, and strategic business initiatives.
• Develop and maintain integrated marketing calendars, launch timelines, project plans, and milestone tracking across all marketing functions.
• Serve as the central point of coordination between Growth & Ecommerce, Brand, Creative, Ecommerce, Trade Marketing, International, Sales, Product Development, and Operations.
• Lead weekly cross-functional launch meetings and ensure all stakeholders remain aligned on priorities, deliverables, deadlines, and launch readiness.
• Manage launch planning and timelines from concept through execution including product positioning, marketing assets, retail support materials, content requirements, PR initiatives, and campaign activation.
• Own planning and execution of photoshoots including concept development, timelines, agency/vendor coordination, budgets, logistics, asset management, and post-production deliverables.
• Lead planning and execution of company events, trade shows, consumer activations, influencer events, retail events, and other brand experiences.
• Manage public relations strategy and agency relationships to ensure alignment with product launches, company priorities, earned media opportunities, influencer initiatives, and brand storytelling.
• Coordinate development and delivery of marketing assets across all channels including website, email, paid media, retail, distributor, social media, public relations, and sales enablement.
• Maintain visibility across all active marketing projects and proactively identify risks, bottlenecks, resource gaps, and timeline conflicts.

Requirements

• 5+ years of experience in integrated marketing, brand marketing, product marketing, project management, campaign management, or related marketing roles.
• Proven experience leading complex cross-functional marketing initiatives from planning through execution.
• Strong understanding of go-to-market strategy, product launches, campaign development, content production, events, and public relations.
• Exceptional project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Experience building timelines, project plans, launch calendars, and workflow processes.
• Strong communication and stakeholder management skills.
• Experience managing agencies, vendors, freelancers, production partners, and external marketing resources.
• Ability to influence and drive accountability across cross-functional teams without direct authority.
• Strong problem-solving skills and ability to navigate ambiguity in a fast-paced environment.
• Advanced proficiency in project management and collaboration tools.

Preferred

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Experience within juvenile products, lifestyle, consumer goods, family brands, retail, or premium DTC brands preferred.
• Experience leading product launches and integrated marketing campaigns preferred.
• Experience planning photoshoots, events, trade shows, and brand activations preferred.
• Experience working in founder-led or rapidly scaling businesses preferred.