Integrated Marketing Manager at WonderFold | Irwindale, CA | $80K/yr – $120K/yr

WonderFold

Integrated Marketing Manager

Irwindale, CA (On-site)

$80K/yr – $120K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and coordinate GTM for launches and campaigns across functions, with heavy emphasis on cross-functional planning, asset production, and PR to drive launches and brand activations.

GTM & Launch Ownership: Plan calendars, timelines, milestones, and launch readiness across Growth, Brand, Creative, Ecommerce, Sales, and Ops.
Asset Production and Events: Oversee photoshoots, assets, PR, and events from concept to post-production.
Cross-functional Collaboration and Measurement: Run weekly launch meetings, track risks, and build post-campaign learnings to inform future launches.

Job Description

Own go-to-market (GTM) planning and execution for new product launches, seasonal campaigns, partnerships, promotions, and strategic business initiatives.
Develop and maintain integrated marketing calendars, launch timelines, project plans, and milestone tracking across all marketing functions.
Serve as the central point of coordination between Growth & Ecommerce, Brand, Creative, Ecommerce, Trade Marketing, International, Sales, Product Development, and Operations.
Lead weekly cross-functional launch meetings and ensure all stakeholders remain aligned on priorities, deliverables, deadlines, and launch readiness.
Manage launch planning and timelines from concept through execution including product positioning, marketing assets, retail support materials, content requirements, PR initiatives, and campaign activation.
Own planning and execution of photoshoots including concept development, timelines, agency/vendor coordination, budgets, logistics, asset management, and post-production deliverables.
Lead planning and execution of company events, trade shows, consumer activations, influencer events, retail events, and other brand experiences.
Manage public relations strategy and agency relationships to ensure alignment with product launches, company priorities, earned media opportunities, influencer initiatives, and brand storytelling.
Coordinate development and delivery of marketing assets across all channels including website, email, paid media, retail, distributor, social media, public relations, and sales enablement.
Maintain visibility across all active marketing projects and proactively identify risks, bottlenecks, resource gaps, and timeline conflicts.

WonderFold

Just like how family is so important, we believe in prioritizing the family mindset over everything else. We strive to innovate our products in order to make parents' lives easier and bring their families closer together. Quality time, isn't that what's important? Our WonderFold Wagon is more than just a stroller wagon. It grows with the family. Our products combine the ultimate design along with important safety features that will allow parents to rest easier knowing that their children are safe and having fun. Our products can be used as a mobile playground, utility wagon, and more!

Founded in 2019

Baldwin Park, California, USA

28 employees (10 in marketing)

www.wonderfold.com