Responsibilities

• Lead the development of integrated marketing campaign plans across paid media, email, SMS, social, print, and sales channels (including DTC, marketplaces, retail, and global), ensuring message consistency and strategic alignment throughout the customer journey.
• Own campaign planning from concept through execution, including defining campaign objectives, audience strategy, channel roles, messaging hierarchy, promotional cadence, and success metrics.
• Translate brand strategy and business priorities into actionable, channel-specific briefs and integrated campaign frameworks in partnership with internal teams and external partners.
• Drive cross-functional alignment across Brand, Creative, Merchandising, Ecommerce, Analytics, and Performance Marketing teams to ensure campaigns launch cohesively and on time.
• Own the marketing calendar, coordinating tentpole moments, product launches, seasonal campaigns, and evergreen programs with a clear promotional hierarchy and integrated channel approach.
• Partner with in-house experts, creative teams, merchandising, and channel leads to develop campaign narratives grounded in product credibility, consumer insights, and brand differentiation.
• Develop and communicate campaign plans, timelines, and strategic recommendations to leadership and key stakeholders.
• Monitor campaign performance across channels; synthesize data into actionable insights, optimization opportunities, and post-campaign learnings.
• Support the development of brand, campaign, and promotional strategy materials for executive and board-level audiences.
• Champion a "proof over promise" content philosophy, building campaigns around Swanson\'s genuine quality, heritage, and formulation integrity.