Integrated Marketing Manager at Pursuit Spirits | Louisville, KY

Pursuit Spirits

Integrated Marketing Manager

Louisville, KY (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 5 months ago

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Job Summary

Lead integrated marketing across brand leadership, events, growth, and PR for Pursuit Spirits and the Whiskey Row experience.

Must-have: 4–7 years in brand management or marketing in spirits, hospitality, or related fields.
Standout: Proven ability to manage a year-round event calendar and cross-functional partnerships.
Hands-on production and PR capability with tools like Adobe Creative Suite or Canva and Mailchimp.

Job Description

Responsibilities

Brand Leadership
Maintain and enforce brand standards and positioning for Pursuit Spirits, Trial + Error, and the Whiskey Row Visitor Experience to ensure 360-degree consistency of our identity.
Guide the visual and narrative direction across digital, print, merchandise, and on-site distillery experiences.
Partner with sales, production, and executive leadership to ensure all marketing efforts reflect company-wide priorities and inventory goals.
Research and lead the submission process for spirit and traveler awards to amplify marketing and PR efforts.

Requirements

4–7 years in brand management, marketing, or creative direction, ideally within the spirits (distilleries), wine, or hospitality industries.
A background working in a creative agency or as an in-house "solo" marketer where they were responsible for high-speed content production.
Exceptional written and verbal communication abilities.
Familiarity in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva for quick projects.
Experience managing Meta Business Suite (Instagram/Facebook ads) and a working knowledge of Google Ads, Yelp, and TripAdvisor for local tourism traffic.
Expertise in Mailchimp or similar CRM tools, including list segmentation and designing high-performing newsletters.
The ability to switch between "distillery brand voice" for press releases and "casual enthusiast voice" for social media.
Proven ability to manage a year-round calendar of overlapping events, award deadlines, and product launches without losing track of details.
A strategic thinker that can take top level objectives and turn them into actionable plans.
Bachelor’s degree in Marketing, Graphic Design, Business, or Communications.
Flexibility to work nights and weekends based on events and other needs.

Benefits

- Competitive base salary with a quarterly bonus based on achieving goals.
- A hybrid role where presence at Pursuit Spirits locations is required two to three days per week.
- Paid time off
- Opportunity to lead and grow the marketing presence for Pursuit Spirits.
- Join a dynamic and passionate team in a rapidly growing company.

Pursuit Spirits

Created for those who know good whiskey. Pursuit Spirits is shaking up the industry, partnering with distilleries to blend award-winning whiskeys for the adventurous drinker. Uniting the best characteristics from different distilleries, mashbills, and barrels into one fine bottle. Enjoy this pursuit.

Founded in 2018

Louisville, Kentucky, USA

16 employees (1 in marketing)

pursuitspirits.com