Integrated Marketing Manager

Wilmington, NC (Hybrid)

$60K/yr – $75K/yrMid LevelFull time

Posted 5 days ago

Job Description

Responsibilities

  • The Integrated Marketing Manager serves as the operational leader responsible for implementing the Festival’s marketing strategy through coordinated communications, publications, sponsor fulfillment, brand management, digital content, and creative production.
  • What You'll Do
  • In this role, you will:
  • Execute and protect the Festival brand , maintaining brand standards and visual consistency across graphic production, marketing collateral, signage, promotional assets, and Festival publications.
  • Coordinate integrated marketing communications , including website content, photography, print production, marketing calendars, and campaign implementation.
  • Deliver exceptional sponsor fulfillment , coordinating marketing deliverables, sponsorship activations, advertising, recognition assets, partnership benefits, and promotional tracking.
  • Manage creative production , including vendors, schedules, assets, event-production readiness, marketing logistics, and cross-department communication.
  • Lead digital implementation , including website updates, digital asset organization, content implementation, analytics support, email marketing, and coordination with the social media partner.
  • Working closely with the Executive Director, the Integrated Marketing Manager will transform strategic vision and creative direction into polished, cohesive marketing experiences.
  • The Executive Director establishes the Festival’s strategic messaging, creative direction, and organizational voice; the Integrated Marketing Manager ensures that vision is executed consistently across publications, promotional materials, sponsorship deliverables, events, and public-facing communications.

Requirements

  • Bachelor’s degree in Marketing, Communications, Integrated Marketing Communication, Public Relations, or a closely related field required
  • Professional experience in marketing, communications, brand management, creative production, or a related field
  • Demonstrated experience managing multiple projects, priorities, vendors, and deadlines simultaneously
  • Proficiency with Adobe Creative Suite and Canva
  • CMS and website content management
  • Email marketing platforms and campaign execution
  • HubSpot CRM and marketing tools
  • Project management systems and workflows
  • Digital asset organization and file management
  • Marketing analytics and performance tracking

Preferred

  • Master’s degree preferred
  • Experience working in an event-driven, nonprofit, civic, tourism, hospitality, or community-focused organization is a plus
  • Strong writing, communication, organization, judgement, and attention to detail are essential.

Benefits

  • Medical, dental, and vision benefits
  • Retirement planning
  • Paid time off
  • Paid holidays
  • Extended Winter Holiday office closure
  • Seasonal four-day workweek from Memorial Day through Labor Day
  • Structured hybrid work flexibility during the off-season
  • Professional development
  • Leadership opportunities
  • The Festival’s PTO structure begins at 10 days annually for employees and progressively increases based on tenure and includes an annual Winter Holiday office closure.
North Carolina Azalea Festival logo

North Carolina Azalea Festival

The North Carolina Azalea Festival is Wilmington’s annual community celebration and the largest festival of its kind in the state. Founded in 1948, the Azalea Festival has emerged as Wilmington’s premier event.Each April, a full week of natural beauty, big-name entertainment, festive galas, fun family events and Southern hospitality come together to showcase the charms of the Wilmington area. For community pride and springtime pageantry, the North Carolina Azalea Festival has no equal!The Festival’s concerts, fairs and special events are viewed by more than one million people each year, in person and through media coverage. More than 200,000 are estimated to attend the annual two-day Street Fair, while more than 100,000 gather to watch the Festival Parade. Each event is a celebration, beginning with the traditional arrival of Queen Azalea at the official opening of the five-day event. Stars glitter throughout town as Southern belles and their escorts promenade through lush gardens at the annual garden party. Everywhere the blooming azaleas offer colorful testimony to the rich heritage of coastal Carolina.The Festival is a great source of local pride, with the entire community involved in displaying Wilmington to the world in its finest colors. More than 1,000 volunteers are required to stage over 50 events ranging from concerts to art shows, a street fair with interactive displays, home and garden tours, a parade, special exhibits, a circus and a variety of other entertainment and events.The Southeast Tourism Society often selects the North Carolina Azalea Festival as one of its Top 20 Events. For fifteen years, the Southeast Tourism Society, a non-profit organization, has published its Top 20 Events list. Over 400 newspapers, magazines, radio and television stations, AAA affiliates and other travel organizations receive the listing.

Founded in 1948
Wilmington, North Carolina, USA
10 employees (2 in marketing)

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

See all North Carolina Azalea Festival salaries

Marketing Team

Marketing Team Size
1 (10% of company)
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3.4K
Monthly Google Ads Budget
$533

Headcount Trend

Current headcount: ~10

Recent News

North Carolina Azalea Festival logo

Integrated Marketing Manager

North Carolina Azalea Festival · Wilmington, NC · Hybrid