Responsibilities

• Develop and execute measurable demand creation programs that drive revenue
• Manage multi-channel, multi-tactic marketing programs including: email, organic social, paid social, paid media, webinars, and virtual events
• Collaborate with Product, Content Marketing, and Sales to develop campaigns that create demand and build pipeline in core markets and market segments
• Work closely with Marketing Operations to ensure seamless campaign execution across our marketing tech stack
• Own your integrated programs and campaigns: leverage Asana to build clear plans, coordinate deliverables, assign resources, communicate deliverable status, and keep your projects on schedule
• Monitor and analyze program and campaign effectiveness for continuous improvement and optimization opportunities
• Provide regular updates to stakeholders on lead quality, conversion rate, pipeline and revenue generated
• Facilitate a marketing program retrospective following completion of each marketing program