Integrated Marketing Manager

USA (Remote)

$112K/yr – $155K/yrMid Level5+ years expFull time

Posted 23 hrs ago

Job Summary

Own and orchestrate integrated marketing campaigns across channels, ensuring briefs are met, calendars aligned, and performance insights inform future work.

  • Own campaign planning and execution across integrated marketing efforts
  • Coordinate timelines and briefing in Asana with cross-channel partners
  • Serve as main POC for Creative PM and operations and for messaging across channels

Job Description

Responsibilities

  • - Support campaign planning and execution across integrated marketing efforts
  • - Ensure channel tactics and deliverables are aligned to brief
  • - Manage integrated marketing calendar and respective inputs from cross-channel partners driving alignment across launches, campaigns, promotions and key moments
  • - Manage integrated campaign timelines, channel tactic deliverables and briefing process within Asana in partnership with channel partners
  • - Serve as main POC for Creative PM and operations org in campaign management and roll-out
  • - Serve as primary POC for creative organization on campaign tactics, messaging strategy and deliverables across channels
  • - Coordinate campaign hindsighting process, partnering with marketing leads, to analyze campaign performance, establish key learning and inform future campaign strategies
  • - Track and report on monthly competitive landscape across channels

Requirements

  • - At least 5 years of experience performing responsibilities as a Marketing Manager, ideally in a startup environment or at CPG brand (experience in eCommerce / DTC a plus!)
  • - Highly organized, detail-oriented, and capable of managing multiple priorities under tight deadlines and across initiatives
  • - Experience using Asana and Figma
  • - Strategic & executional —ability to think at a high-level and be in-the-weeds of the day-to-day of marketing operations

Benefits

  • - Competitive stock options
  • - 401k with employer match
  • - Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
  • - US-based remote work model
  • - Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
  • - 16 paid company holidays, plus an end of year holiday shut down
  • - 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
  • - One year subscription to Bobbie
  • - $75 monthly internet stipend
  • - Co-working space reimbursement
Bobbie logo

Bobbie

4.2 Glassdoor

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to.

Founded in 2017
San Francisco, California, USA
337 employees (26 in marketing)
77% recommend to a friend

Salaries

Posted range

$112K/yr – $155K/yr

Taken straight from the job posting.

See all Bobbie salaries

Funding

Total Funding
$141.5M
Last Raise
Series C, 2 years ago

Traffic Signals

Monthly Visitors
424.3K
Monthly Google Ads Budget
$27
Traffic Source Mix
Search
30.5%
Direct
59.5%
Referral
5%
Social
3.4%
Paid
1.4%

Headcount Trend

Current headcount: ~337
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Integrated Marketing Manager

Bobbie · USA · Remote