Responsibilities

• Develop and execute integrated go-to-market strategies to support product launches, seasonal initiatives, and key commercial priorities.
• Plan and implement global marketing campaigns across digital, social, retail, media, and trade channels, ensuring alignment with brand strategy.
• Liaise with Assouline's many book partners on a daily basis as the main marketing contact, coordinating all aspects of marketing support from initial promotional concepts through joint contributions for each book title and collaboration.
• Manage the global marketing calendar, coordinating campaign timelines, deliverables, and cross-functional priorities.
• Roadmap each book title's go-to-market strategy, from concepting to execution and post-launch reporting.
• Craft compelling product narratives and messaging that highlight the distinctive editorial voice, craftsmanship, and cultural relevance of Assouline’s collections.
• Partner with creative teams to translate product stories into campaign concepts, content, and marketing assets.
• Ensure consistent brand voice and storytelling across all channels and customer touchpoints.
• Work closely with sales, creative, retail, regional marketing, and e-commerce teams to execute cohesive product-focused campaigns that drive engagement and conversion.
• Liaise with regional marketing teams to support global activations and ensure alignment across markets.