Responsibilities

• Find the strongest proof points: Proactively discover people, communities, and customers using AI in meaningful ways. Evaluate the evidence, human significance, and audience relevance behind each opportunity.
• Build alongside Social, Community, and Communications: Partner from the outset on story discovery, creative ideas, programming, and distribution. Align on a shared plan, clear roles, and the right moments to bring stories to audiences.
• Turn stories into programs: Create integrated campaigns, recurring content series, community activations, and partnerships that give strong stories a life beyond a single asset or launch.
• Connect national reach with local relevance: Adapt stories, formats, messengers, and programs to the audiences and communities they serve. Identify when a local story can resonate nationally and how a national program can become meaningful locally.
• Lead work from idea to delivery: Own briefs, creative development, production, timelines, budgets, partner coordination, launch, and optimization across social, owned, earned, experiential, community, and relevant paid channels.
• Champion craft and credibility: Partner with Creative, producers, and agencies to make distinctive, engaging content. Ground stories in demonstrated impact, bring technical ideas to life through human experiences, and represent participants accurately and thoughtfully.
• Build a repeatable approach: Develop a network of internal and external partners and a practical process for sourcing, prioritizing, developing, and sharing stories. Create formats and programs that can grow while leaving room to act on unexpected opportunities.
• Measure what resonates: Set clear goals for audience understanding, reach, engagement, sharing, and participation. Use results and feedback from audiences and participants to improve the stories, formats, and programs we build.

Requirements

• Relevant experience: 12+ years in integrated marketing, content or editorial strategy, customer storytelling, community marketing, or related fields, including significant experience leading complex campaigns and programs.
• Strong story instincts: An ability to spot compelling people, experiences, and outcomes, assess what makes them credible and relevant, and shape a clear narrative for a specific audience.
• An entrepreneurial mindset: A track record of building something from zero to 100, creating momentum through ambiguity, and moving between strategy and hands-on execution.
• Integrated marketing leadership: Proven success connecting content, distribution, and audience participation across channels, with strong planning, production, budget, and project-management skills.
• Creative and editorial judgment: Experience shaping briefs and developing work across formats such as video, social, written stories, and live experiences, with a high bar for quality and audience relevance.
• Communication and influence: Strong writing, presentation, and facilitation skills, with the ability to make complex ideas clear, build alignment, and influence decisions at the executive level.
• Deep cross-functional collaboration: A track record of building programs with Social, Community, Communications, Creative, and other partners, bringing different perspectives together around a shared objective.

Preferred

• Experience telling stories about AI or emerging technology through concrete human experiences and demonstrated outcomes.
• Experience building customer advocacy, community storytelling, or ambassador programs that surface compelling voices and encourage participation.
• Experience with documentary, editorial, or other storytelling that involves working directly with participants, from initial interviews through production.
• Experience developing local partnerships, events, or community programs and connecting them to broader campaigns.
• Experience managing creative agencies, production partners, and campaign budgets, including scaling successful formats or programs.
• Hands-on familiarity with AI tools and curiosity about how people use them to work, learn, create, and solve problems.