Integrated Marketing Manager, ABM (m/f/d) in Austin, TX - hybrid

Austin, TX (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 months ago

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Job Summary

ABM and demand-gen focused role at KNIME. The responsibilities emphasize end-to-end campaign planning, ABM program design, sales alignment, cross-team coordination, and measurable ROI in global markets. Requirements highlight 5-7+ years in B2B marketing with data-driven storytelling and collaboration with sales, plus tech Savvy. Benefits note impact, growth opportunities, international collaboration, learning, sports, and flexible work options.

Job Description

Responsibilities

  • Own campaign planning: Lead full-funnel, multi-channel campaign planning and execution, from prioritization and timelines to delivery and optimization.
  • Build ABM programs: Design and implement targeted ABM and vertical marketing strategies that engage priority accounts and drive pipeline growth.
  • Align with sales: Partner with sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs.
  • Coordinate execution: Act as the central point of coordination across marketing teams, driving clarity on roles, responsibilities, and handoffs, across paid, email, events, web, and personalized content.
  • Optimize performance: Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness.
  • Enable growth: Establish repeatable frameworks and scalable processes that support sustained expansion in global markets.

Requirements

  • 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries.
  • Strategic builder: You understand ABM principles, digital channels, and full-funnel campaign design, and you’re excited to build scalable programs from the ground up.
  • Data-driven storyteller: You translate insights from CRM data, voice of customer, win/loss analyses, and market research into compelling narratives and effective campaigns.
  • Collaborative partner: You’ve successfully worked with sales leaders and global marketing teams, influencing stakeholders and aligning around shared revenue goals.
  • Proactive and hands-on: You move seamlessly between strategy and execution, managing details while keeping the bigger picture in focus.
  • Tech-savvy: You’re comfortable with Salesforce, HubSpot, and marketing automation tools; experience with platforms like 6sense or Demandbase is a plus.

Preferred

  • Experience with platforms like 6sense or Demandbase is a plus.

Benefits

  • Purpose-driven impact: Shape how leading enterprises engage with data and AI, helping them unlock real value with intuitive, open tools.
  • A builder’s opportunity: Take ownership of a strategic growth area and create scalable ABM frameworks with visible business impact.
  • International collaboration: Work across regions and functions in a diverse, global team united by curiosity and openness.
  • Learning: Grow alongside experienced marketers, product experts, and sales leaders in a culture that values knowledge sharing and experimentation.
  • Sports: Subsidized gym memberships and sport courses in select locations.
  • Flexibility: Hybrid or remote options (depending on location) and flexible working hours to support your work-life balance
KNIME AG logo

KNIME AG

3.4 Glassdoor

KNIME helps individuals and organizations make sense of data. KNIME Software bridges the worlds of dashboards and advanced analytics through an intuitive interface, appropriate for anybody working with data. It empowers more business experts to be self-sufficient and more data experts to push the business to the bleeding edge of modern data science, integrating the latest AI and Machine Learning techniques. KNIME is distinct in its open approach, which ensures easy adoption and future-proof access to new technologies.

Founded in 2008
Zurich, Zurich, CHE
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Google Ads Budget
$8.1K

Funding

Total Funding
$51.5M
Last Raise
$30M
Series Unknown, 2 years ago

Funding History

  • Aug 2024
    Series Unknown • $30M
  • Mar 2017
    Series A • $21.5M

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