Integrated Marketing Lead at AAA The Auto Club Group | USA

AAA The Auto Club Group

Integrated Marketing Lead

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the cross‑functional plan to embed and scale member benefits across campaigns, journeys, and lifecycle moments, turning benefit ideas into cohesive, audience‑driven marketing experiences.

Coordinate multi‑team planning to align benefits with campaigns, touchpoints, and analytics to drive incremental engagement and renewal.
Define compelling benefit storytelling and sequencing that travels from onboarding through renewal, across owned and paid channels.
Measure and optimize benefit performance with partners to scale learnings and revenue impact.

Job Description

Own the end‑to‑end integrated marketing strategy for member benefits, ensuring alignment with enterprise priorities and lifecycle needs.
Develop integrated marketing strategies that position member benefits consistently across campaigns, lifecycle journeys, and touchpoints
Lead annual and quarterly planning for benefits‑led initiatives in partnerships (i.e. with Membership, Brand, and Digital teams)
Define clear value propositions for key benefit categories (e.g., discounts, protection products, experiences) by audience and life stage
Ensure benefit strategies align with broader acquisition, engagement, and retention goals
Serve as strategic lead for benefit integration within Integrated Marketing planning
Coordinate execution across teams and channels to ensure cohesive, benefit‑led integrated campaigns.
Lead cross‑functional campaign planning with Brand, Marketing Automation, Digital Engagement, UX, and Line‑of‑Business partners
Ensure member benefits are embedded appropriately within integrated campaigns
Align timing, messaging, and sequencing of benefit communications across owned, paid, and lifecycle channels

Act as the central point of accountability for benefit inclusion and storytelling across campaigns
Identify opportunities to scale or replicate benefit‑led learnings across campaigns
Ensure benefits play a clear and intentional role at key lifecycle moments
Shape benefit messaging strategies for onboarding, engagement, and renewal
Partner with Lifecycle, Automation and Analytics teams to prioritize benefits and define success metrics
Ensure benefit education and reinforcement are staged appropriately over time (vs. front‑loaded or fragmented)
Monitor performance across campaigns and lifecycle communications (engagement, utilization, renewal impact)
Lead test‑and‑learn efforts to optimize messaging, channels, and sequencing of benefit communications
Translate insights into clear recommendations and share performance learnings with stakeholders and leadership
Partner with Analytics and Business Owners to track and report on benefit performance, including engagement, utilization, and partner‑generated revenue contribution

Advanced degree (MBA or Master’s in Marketing, Communications, or Business) preferred but not required
Experience leading integrated, multi‑channel marketing initiatives
Background in lifecycle, retention, or loyalty‑driven marketing
Data‑informed, test‑and‑learn mindset
Strong cross‑functional collaboration and stakeholder influence skills

AAA The Auto Club Group

AAA - The Auto Club Group (ACG) is the second largest AAA club in North America, serving more than 13+ million members across 14 U.S. states, the province of Quebec, Puerto Rico, and the U.S. Virgin Islands.For over 100 years, AAA has provided safety, security, and peace of mind. ACG advances AAA’s mission by providing a full suite of products and services to millions of AAA Members, from roadside assistance to insurance to travel support. We pride ourselves on always being there when you need us, delivering the highest level of customer service and value to each and every member. We seek to be a trusted ally—on the road and throughout life’s journey.AAA - The Auto Club Group belongs to the national AAA Federation, which is committed to improving the lives of our combined 60 million members across North America.

Founded in 1901

Dearborn, Michigan, USA

11K employees

aaa.com