Integrated Marketing Director, Public Affairs Marketing

Responsibilities

• Develop and launch integrated campaign programs from scratch – shaping strategy, narrative, and execution in ambiguous, fast-moving environments across markets
• Build a scalable program that brings emerging creators into our campaign storytelling
• Lead media partnerships from first concept through signed agreement and execution, building and sustaining relationships with new and existing media and creator partners, prioritizing based on campaign timelines and business impact
• Strategize and collaborate across the Public Affairs marketing verticals to integrate Creators and media partnerships into campaigns – including creator identification and vetting, briefing and content frameworks, measurement, and more
• Build scalable playbooks, guidelines, and processes so that media partnerships and creator collaborations can grow efficiently
• Track shifts in the media and creator landscape and bring new formats, partners, and ideas to the team
• Apply data and insights to make campaigns more targeted and effective, refining objectives, audience, media, creative strategy, and measurement alongside cross-functional counterparts
• Work in close partnership with the public policy, communications, product, and creative teams to ground campaigns in research and evidence and reach key audiences

Requirements

• 12+ years of experience in media partnerships, branded content, publisher business development, creator partnerships, or a related field, with a track record of closing and managing high-value deals
• Demonstrated experience negotiating complex partnership agreements involving editorial, events, talent, and measurement components
• Established relationships and working knowledge of top-tier publishers, editorial franchises, and event platforms, particularly in politics, policy, and technology coverage
• Experience building programs from scratch – setting strategy, defining processes, and scaling in ambiguous, fast-moving environments
• Experience communicating and presenting to senior executives internally and externally, including stakeholder management across cross-functional teams
• Experience managing cross-functional projects by prioritizing based on impact, coordinating review processes, and communicating timeline trade-offs to stakeholders
• Analytical orientation with experience using data and insights to shape partnerships, optimize performance, and demonstrate impact
• Experience with budget ownership, contracting, and working closely with legal and compliance teams

Preferred

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience working in political campaigns either working directly for a candidate or on an issue, or at an agency or consultancy
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience working across global markets and tailoring partnerships to regional nuances
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Familiarity with the technology policy landscape, including AI, and the ability to translate complex issues into compelling partner and creator narratives
• Experience building or scaling a creator or influencer program for a brand, campaign, or cause