Responsibilities

• Lead the development of annual media strategies in partnership with the brand, Shopper, and agency teams.
• Manage day-to-day relationship with the media agency to ensure seamless execution across all channels (digital, TV, audio, social, search, influencer, programmatic, etc.).
• Translate brand strategies into clear media briefs and activation plans aligned to consumer and shopper behaviors.
• Partner with eCommerce, the Commerce Marketing Agency, &/or the shopper marketing team to align on joint media strategies for omni-retailer activations (e.g., Walmart, Target, Kroger, etc.).
• Work closely with Brand Marketing, eCommerce, Shopper Marketing, and the broader IMC team to ensure cohesive and integrated planning across consumer and shopper touchpoints.
• Align with Finance and Marketing leadership on A&P planning, budget allocations, pacing, and optimization opportunities.
• Collaborate with Sales/Customer teams to connect retailer investment decisions with broader brand priorities.
• Drive a test-and-learn approach to media investment, identifying new partners, platforms, and tactics that unlock performance and efficiency.
• Analyze media performance reports and make real-time recommendations to improve effectiveness.
• Stay current on media industry trends, platform updates, consumer behavior shifts, and commerce media innovation.

Requirements

• Bachelor’s degree in Marketing, Communications, Media, Business, or a related field. MBA or advanced degree a plus.
• 7+ years of progressive experience in media strategy, planning, and buying across both brand and performance channels.
• Experience working with or managing media agencies.
• Strong understanding of omni-channel media mix, including digital, linear, paid social, programmatic, CTV, and commerce media.
• Demonstrated success in optimizing A&P investments and applying data-driven decision-making.
• Expertise in retailer media platforms (e.g., Walmart Connect, Amazon Ads, Kroger Precision Marketing).
• Experience working with CPG brands or within a matrixed organization is highly preferred.
• Strong analytical skills with proficiency in media dashboards, performance tracking, and budget reconciliation.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Passion for brand building and media innovation.

Nice To Have

• Experience working with CPG brands or within a matrixed organization is highly preferred.

Benefits

• Base Salary: $135,000 – $145,000
• Bonus Opportunity: 10%
• PTO and Medical, Dental and Vision Benefits from Day 1
• 401k Match
• Hybrid work schedule in NYC