Integrated Marketing Communications Manager at Mativ | Alpharetta, GA

Mativ

Integrated Marketing Communications Manager

Alpharetta, GA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated campaigns and demand generation for Mativ's Industrial and Release Liners brands.

Lead design and execution of integrated marketing campaigns and demand generation programs aligned to business priorities.
Must-have: 3-5 years of campaign execution experience in B2B or manufacturing.
Standout: Experience managing external agencies, budgets, and cross-functional collaboration to hit metrics.

Job Description

Responsibilities

Lead the design and execution of integrated marketing campaigns and demand generation programs aligned to business priorities.
Serve as Campaign Design Lead, owning campaign frameworks, messaging alignment, and executional flow across channels.
Support campaign execution for Mativ’s Industrial and Release Liners brands, ensuring alignment with commercial objectives and timelines.
Translate strategy into actionable programs that drive awareness, engagement, and lead generation.
Develop and execute the content strategy in support of integrated campaigns.
Create and oversee demand generation content and sales enablement assets, including campaign materials, digital content, and supporting collateral.
Support broader content creation needs in collaboration with internal stakeholders and agency partners.
Oversee all digital properties, including day to day maintenance and ongoing optimization.
Manage and execute media buys, ensuring alignment with campaign goals and budget parameters.
Oversee web properties and digital execution in partnership with agency teams.

Requirements

Bachelor’s degree in Marketing, Digital Marketing, Communications preferred
Three (3) - Five (5) years of work experience in executing marketing campaigns in a B2B or manufacturing environment.
Strong background in demand generation, content strategy, and digital marketing.
Hands on experience managing agencies and external partners.
Ability to lead creative asset development across multiple formats.
Strong project management and cross functional coordination skills.
Experience managing budgets and reporting on performance.
Core Competencies
Strategic thinker with strong execution capability
Highly collaborative and organized

Benefits

Mativ benefits say a lot about how we care for each other. Our employees and their families have many different needs. As a result, our benefits offer choices on many levels and are high in quality, competitive in the marketplace, and affordable.

Mativ

Mativ is a global leader in specialty materials headquartered in Alpharetta, Georgia. The company makes material impacts on the world every day through a wide range of critical components and engineered solutions that solve our customers’ most complex challenges. We manufacture on three continents and generate sales in nearly 100 countries through our family of business-to-business and consumer product brands. The company’s two segments, Filtration & Advanced Materials and Sustainable & Adhesive Solutions, target premium applications across diversified and growing end-markets, from filtration to healthcare to sustainable packaging and more. Our broad portfolio of technologies combines polymers, fibers, and resins to optimize the performance of our customers’ products across multiple stages of the value chain. Our leading positions are a testament to our best-in-class global manufacturing, supply chain, and materials science capabilities. We drive innovation and enhance performance, finding potential in the impossible.

Founded in 2022

Alpharetta, Georgia, USA

2.8K employees (32 in marketing)

www.mativ.com