Responsibilities

• Lead the design and execution of integrated marketing campaigns and demand generation programs aligned to business priorities.
• Serve as Campaign Design Lead, owning campaign frameworks, messaging alignment, and executional flow across channels.
• Support campaign execution for Mativ’s Industrial and Release Liners brands, ensuring alignment with commercial objectives and timelines.
• Translate strategy into actionable programs that drive awareness, engagement, and lead generation.
• Oversee all digital properties, including day to day maintenance and ongoing optimization.
• Manage and execute media buys, ensuring alignment with campaign goals and budget parameters.
• Oversee web properties and digital execution in partnership with agency teams.
• Direct and manage external agency partners, serving as the primary point of contact.
• Lead execution with agencies across campaign development, digital activation, and creative production.
• Ensure agencies deliver on scope, timelines, quality standards, and performance expectations.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications preferred
• Three (3) - Five (5) years of work experience in executing marketing campaigns in a B2B or manufacturing environment.
• Strong background in demand generation, content strategy, and digital marketing.
• Hands on experience managing agencies and external partners.
• Ability to lead creative asset development across multiple formats.
• Strong project management and cross functional coordination skills.
• Experience managing budgets and reporting on performance.

Preferred

Benefits

• Mativ benefits say a lot about how we care for each other. Our employees and their families have many different needs. As a result, our benefits offer choices on many levels and are high in quality, competitive in the marketplace, and affordable.