Responsibilities

• Lead C&F's integrated dealer marketing activation strategy, partnering with dealers to streamline and optimize marketing campaigns across the customer journey
• Lead C&F’s social media and public relations programs that strengthen Deere's brand presence, engage customers and dealers, and generate measurable demand.
• As part of the Demand Generation and Integrated Marketing organization, this role connects Deere's growth priorities to customers, dealers, media, and industry influencers through coordinated storytelling, dealer-ready campaigns, earned media, and digital engagement strategies that generate demand, pipeline growth, market share, and business impact.

Requirements

• 5+ years of experience developing and executing B2B marketing campaigns
• Experience leading social media, public relations, integrated marketing, digital marketing, or field marketing programs
• Strong understanding of campaign performance measurement, lead generation, marketing analytics, and customer engagement strategies
• Proven people leadership experience with the ability to develop and inspire teams

Preferred

• Experience working with dealers, distributors, channel partners, or field sales organizations
• Familiarity with CRM, leveraging AI and marketing automation platforms
• Experience leading organizational change, cross-functional collaboration, and team development
• Familiarity with Construction industry and jobsite solutions

Benefits

• Flexible work arrangements
• Highly competitive base pay
• Savings & Retirement benefits (401K and Defined Contribution)
• Healthcare benefits with a generous company contribution in the Health Savings Account
• Adoption assistance
• Employee Assistance Programs
• Tuition assistance
• Fitness subsidies and on-site gyms at specific Deere locations
• Charitable contribution match
• Employee Purchase Plan & numerous discount programs for personal use