Responsibilities

• Execute integrated marketing campaigns targeting students, families, institutional partners, and community stakeholders
• Develop audience-specific outreach strategies aligned to enrollment, engagement, and milestone deadlines
• Lead execution of multi-channel campaigns across email, SMS, digital, social, and partner channels
• Draft, approve, and deploy network updates announcing launches, milestones, and initiatives
• Support data-informed targeting strategies to reach audiences based on status and engagement
• Develop clear, audience-specific messaging across students, families, partners, and stakeholders
• Draft and deploy email and text communications aligned to key milestones
• Conduct student and parent focus groups to inform marketing strategy and messaging
• Develop student success stories and impact narratives
• Manage and update blog content and digital storytelling initiatives

Requirements

• 4+ years of experience in marketing, communications, or related fields
• Strong writing and editing skills
• Experience executing multi-channel marketing campaigns
• Experience supporting public relations or media efforts
• Working knowledge of graphic design tools such as Canva or Adobe Creative Suite
• Strong project management and organizational skills

Preferred

• Experience in education, nonprofit, or mission-driven organizations
• Experience conducting audience research or focus groups
• Familiarity with marketing automation or CRM platforms