Integrated Marketing Campaign Manager at NRG | Houston, TX

NRG

Integrated Marketing Campaign Manager

Houston, TX (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end omnichannel lifecycle campaigns with cross-functional alignment, rapid crisis response, and continuous optimization across onboarding to churn prevention.

Lifecycle Ownership: build configure and launch multi-channel journeys across email SMS in-app direct mail and outbound touchpoints.
Channel & Measurement: coordinate channel mix ensure measurement readiness and drive data-informed improvements.
Crisis ready and rapid deployment: support urgent campaigns during outages or severe events with real time execution.

Job Description

Own the build, QA, and launch of omnichannel lifecycle campaigns including onboarding, renewal, retention, move/transfer, and crisis communications sequences.
Translate campaign briefs and strategic frameworks into fully configured journeys and campaigns.
Develop and manage campaign timelines and delivery schedules, ensuring on-time execution across all active workstreams.
Coordinate creative, copy, and legal review of workflows, ensuring all campaign assets are accurate, brand-compliant, and ready for deployment.
Drive seamless integration of email, SMS, in-app, direct mail, and outbound channels within unified customer journeys, ensuring a cohesive experience across every touchpoint.
Build and manage multi-step, trigger-based campaign sequences that reflect the customer's lifecycle, from onboarding through renewal and churn prevention.
Partner with the Lifecycle team, Retention team and channel owners to identify the optimal channel mix for each campaign objective for maximum impact.
Support crisis communications execution (severe weather, outages) with rapid campaign builds and real-time deployment within established marketing workflows.
Monitor campaign performance across key metrics (open rate, click rate, conversion, churn impact, revenue influence) and deliver regular reporting with actionable insights.
Design and execute creative tests to continuously improve campaign effectiveness and inform future planning cycles.

NRG

4.2 Glassdoor

NRG is a professional gaming and entertainment company headquartered in Los Angeles, CA. Known worldwide, NRG embodies competitive esports excellence and the best of gaming culture for the greater part of the last decade. With its championship teams and innovative gaming lifestyle content, NRG amasses over 2 billion content views a year.NRG boasts a VCT partnered VALORANT squad, a franchised League of Legends team, a World Championship Rocket League roster, North America's newest hope for Counterstrike, a PUBG Mobile team partnered with Samsung, and a top Apex Legends squad. Additionally, NRG is home to NRG Shock, a legacy team from the winningest and most popular Overwatch team of all time.NRG's content channels span YouTube, TikTok, Instagram, Twitter and Facebook and multiple Snap Discover shows. NRG's social gaming brand, Full Squad Gaming, has become an instant powerhouse amassing millions of followers on TikTok and YouTube and banging out over 1M views a day across their content channels. NRG is headquartered at the iconic NRG Spectrum Castle in Downtown Los Angeles. This innovative studio / play space is a Fantasy Factory for gamers featuring giant creative installations, studio space, scrim / stream areas ,the Kia Watch Party Theater and general craziness.

Founded in 2016

Los Angeles, California, USA

257 employees (79 in marketing)

www.nrg.gg

75% recommend to a friend