Responsibilities

• Own the build, QA, and launch of omnichannel lifecycle campaigns including onboarding, renewal, retention, move/transfer, and crisis communications sequences.
• Translate campaign briefs and strategic frameworks into fully configured journeys and campaigns.
• Develop and manage campaign timelines and delivery schedules, ensuring on-time execution across all active workstreams.
• Coordinate creative, copy, and legal review of workflows, ensuring all campaign assets are accurate, brand-compliant, and ready for deployment.
• Drive seamless integration of email, SMS, in-app, direct mail, and outbound channels within unified customer journeys, ensuring a cohesive experience across every touchpoint.
• Build and manage multi-step, trigger-based campaign sequences that reflect the customer's lifecycle, from onboarding through renewal and churn prevention.
• Partner with the Lifecycle team, Retention team and channel owners to identify the optimal channel mix for each campaign objective for maximum impact.
• Support crisis communications execution (severe weather, outages) with rapid campaign builds and real-time deployment within established marketing workflows.
• Monitor campaign performance across key metrics (open rate, click rate, conversion, churn impact, revenue influence) and deliver regular reporting with actionable insights.
• Design and execute creative tests to continuously improve campaign effectiveness and inform future planning cycles.