Integrated Content Programs Lead

Responsibilities

• Originate and shape the idea
• Develop original concepts and format strategies for priority content programs
• Turn business goals, audience needs and company narratives into clear content plans
• Work out how one idea can become a connected system of written, video, social, educational, event and executive content
• Write master briefs that define the audience, narrative, creative idea, deliverables, distribution plan and measures of success
• Build interview frameworks, talent strategies, episode formats, capture plans and deliverable matrices
• Lead the program from concept to launch
• Lead complex programs from early development through final delivery
• Set up workstreams, owners, decision points and creative review milestones
• Choose the right internal capabilities, external partners and production approach for each project

Requirements

• 8+ years of experience in integrated content, editorial development, media, brand content, content studios, entertainment, journalism or production
• A portfolio of distinctive programs that span more than one format
• Strong storytelling, editorial judgment and creative instincts
• Experience developing content from an early idea, not just executing a finished brief
• Strong brief writing and presentation skills
• A track record of leading complex, visible initiatives with many stakeholders
• The ability to work well with executives and subject-matter experts, and to get the best out of them on camera and on the page
• Experience directing agencies, production companies, writers, designers and filmmakers
• A solid understanding of video, social, editorial, research, education and event content
• Enough production and budget fluency to make creative recommendations that can actually be made