Responsibilities

• Conducts new business and client/competitor research and analysis
• Develops media lists, influencer lists, editorial calendars, and media results reports
• Participates in both internal team and client meetings
• Writes news releases, website copy, fact sheets, collateral copy, social media content, and other materials, and may support the development of integrated campaign materials, including case studies, etc
• Conducts social media and brand research, as well as audits
• Interacts with local, trade, and national media, as well as influencers, when appropriate
• Learn about the intersection of paid, earned, owned, and shared media channels
• Other duties, as assigned

Requirements

• To apply, you must be a full-time undergraduate student.
• While preference is given to public relations, communications, marketing, advertising, and journalism majors, all applicants will be considered.
• Prior internship experience in public relations, communications, marketing, or journalism is also a plus.
• Strong research, writing, organizational, and time management skills
• A proven understanding of marketing and communications, social media, digital and traditional media
• Excellent communication skills
• Proficiency using AP Style is preferred
• Solid critical thinking skills
• Ability to take initiative and assume responsibility
• Ability to work independently and in team settings within an in-person and/or hybrid setting

Preferred

• Exposure to a broad agency setting with communications, marketing, strategic planning, media, creative, and digital disciplines
• Opportunity to tailor existing internship program to meet individual needs
• Opportunity to develop proficiencies with leading-edge communications technology research tools, including Muck Rack and Critical Mention
• One-on-one mentoring with designated individuals
• Exposure to a variety of marketing and communications focus areas, including account management, media relations, internal communications, strategic research, branding, brand planning, crisis communications, social media, influencer marketing, digital marketing, media planning and buying, paid search, and more