Responsibilities

• Develop and execute marketing campaigns to increase awareness of workforce development programs and services
• Create and manage digital content, including social media, email marketing, website updates, newsletters, and promotional materials
• Coordinate outreach efforts to attract job seekers, employers, training providers, and community partners
• Track and analyze marketing performance metrics and prepare reports on campaign effectiveness
• Maintain brand consistency across all communications and marketing initiatives
• Build and sustain regional talent pipelines to meet current and future hiring needs
• Partner with regional sales and service leadership to align hiring priorities with workforce plans
• Develop and maintain partnerships with schools and training programs (high schools, colleges, universities, and technical organizations)
• Serve as a regional ambassador for IAC, promoting STEM, skilled trades, and process automation career paths
• Design and support workforce development programs, including internships, apprenticeships, job shadowing/site visits, and outreach initiatives
• Create structured early-career pathways into IAC’s sales and service roles and engage aligned professional and educational organizations (e.g., National Society of Sales Engineers)

Requirements

• Associate degree in marketing, workforce development, or business concentration as a minimum OR 2+ years relevant experience
• Minimum 1 year in a progressive position (2 years preferred)
• This position is primarily a desk job but will require industry and community engagement at local and remote events
• Some travel is required

Preferred

• Bachelor’s degree in Marketing, Communications, Business Administration, Human Resources, Public Administration, Workforce Development, or related field strongly preferred
• Product and/ or applications experience preferred
• Knowledge of workforce development programs, labor market trends, and employer engagement strategies preferred
• Proficiency in Microsoft Office Suite and customer relationship management (CRM) systems
• Knowledge of industrial and municipal markets is a plus
• Excellent customer service skills, time management, interpersonal skills, problem solving, analytical ability
• The ability to work effectively and with others in a fast-paced environment

Benefits

• Comprehensive healthcare
• Generous paid time off and holidays
• Ongoing training and professional development