Institutional Communications Integration Lead

Responsibilities

• Communications Strategy Integration
• Develop Lab-wide communications strategies and integrated plans for assigned communications priorities including intended outcomes, priority audiences, key messages, proof points, content needs, channels, and measure of progress.
• Assess how PNNL is showing up in assigned priority areas, including existing content and expertise, audience needs, communications opportunities, and relevant activity by peer organizations.
• Translate each strategy into a coordinated view of planned and needed work across directorates and enterprise communications teams, including planned activities, content needs, timing and dependencies to anticipate gaps and opportunities.
• Connect Lab Objective communications needs with enterprise communications capabilities to extend reach and value of communications efforts.
• Translate Lab priorities into content requirements and work with the content lead to ensure the annual content strategy prioritizes the stories, expertise, assets, and cadence needed to advance them across internal and external channels. Identify gaps between priority-area needs and the planned content portfolio and recommend how to address them. Maintain visibility into stories, assets, expertise, and planned communications across the portfolio. Identify opportunities to connect related efforts and address gaps in coverage, content, or audience engagement.
• Strategic Alignment and Communications Effectiveness
• Ensure integrated communications plans support established institutional strategies, and Lab Objective goals, reflecting audience needs and relevant communications standards.
• Work with communications leads and teams to evaluate results against shared communications objectives and apply findings to improve collective impact.
• Use results and emerging opportunities to recommend adjustment to content, channels, timing, and coordination to strengthen coordinated delivery.

Requirements

• BS/BA and 7+ years of experience leading communications functions, programs, campaigns, or strategic initiatives; OR
• MS/MA and 5+ years of experience leading communications functions, programs, campaigns, or strategic initiatives.
• Experience coordinating contributions across communications disciplines such as media, content, internal communications, social, digital, and creative.
• Experience leading cross-functional initiatives involving multiple stakeholder groups without direct reporting authority.

Preferred

• Experience developing communications strategies and integrated plans across multiple initiatives, teams, audiences, and channels in a matrixed organization.
• Demonstrated ability to translate institutional or programmatic priorities into coordinated communications activities and actionable recommendations.
• Skilled in assessing an organization’s presence in a priority area, identifying available content and expertise and recognizing gaps and opportunities.
• Strong prioritization and problem-solving capabilities, including anticipating needs, managing dependencies, balancing competing demands, and driving work through to completion.
• Knowledge of communications measures and audience insights and their application to evaluate effectiveness and informing improvements.
• Familiarity with communications within energy, environmental, scientific, engineering, research, or technology-focused organizations.
• Demonstrated excellent written, oral, and interpersonal communication skills, including developing cohesive messaging in collaboration with others.