Responsibilities

• Own and evolve the Merchandise Marketing and Content strategy, aligning with overarching brand, artist, and business objectives
• Define and lead the marketing go-to-market (GTM) vision across product launches, music releases, and cultural moments
• Operate as a cross-functional leader, aligning stakeholders across Records, Radio, Festivals, and Brand Strategy
• Influence and drive strategic direction while ensuring executional excellence across all campaigns
• Identify new opportunities at the intersection of merchandising, music, and fan engagement
• Lead the development of integrated, multi-channel campaigns across merch, music, and experiential touchpoints
• Manage end-to-end execution of campaigns-from concept through delivery-ensuring timelines, budgets, and KPIs are met
• Drive storytelling that connects product to artist, music, and culture in meaningful ways
• Lead experiential marketing initiatives and ensure content capture is maximized for digital amplification
• Maintain and optimize the marketing GTM calendar across all product and content initiatives
• Manage content strategy and distribution across social, email, web, and emerging platforms
• Ensure cohesive editorial direction that reflects Insomniac’s voice, artists, and community
• Guide the development of content that moves beyond transactional marketing into cultural storytelling
• Partner with creative teams to elevate the quality and impact of all outputs
• Drive alignment and accountability across departments to ensure campaigns are executed seamlessly
• Act as the connective tissue between merchandising and music, ensuring both sides are integrated and mutually reinforcing
• Collaborate with internal teams and external partners to bring campaigns to life at scale
• Proactively remove blockers and ensure execution stays on track
• Manage, coach, and develop team members, fostering growth, accountability, and creative excellence
• Establish clear workflows, processes, and standards to improve team efficiency and output

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 6-8+ years of marketing experience in ecommerce, entertainment, music, media, or event-driven environments
• Proven experience leading integrated marketing strategies and campaigns from concept through execution
• Strong leadership experience managing and developing teams
• Demonstrated ability to influence cross-functional stakeholders and drive alignment
• Deep understanding of the intersection between commerce, content, and culture
• Strong experience building multi-channel marketing plans across social, digital, editorial, and experiential formats
• Experience producing and scaling experiential marketing strategies tied to content capture
• Proven ability to operate independently while managing multiple priorities in a fast-paced environment
• Strong analytical mindset with experience using data to inform strategy and creative decisions
• Expertise in digital platforms, analytics tools, CRM systems, and emerging media
• Highly organized with strong project management and operational execution skills
• Creative thinker with the ability to translate vision into actionable plans